Domain Authority: A Better SEO Metric than Page Rank?

If you are thinking of having your own blog or you’re just starting out, you will eventually realize the importance of domain authority. There have been plenty of SEO experts that are saying Moz’s Domain Authority is a better metric to go off of than Google’s PageRank. You are probably thinking how could something ever be better than what Google has to say since they are the main search engine, but once you understand some of the major aspects of Domain Authority, you might change your mind.

What is Google PageRank and Moz Domain Authority?

These two separate things are metrics that take into account of a lot of aspects of a certain website and then rank them to let them know how well they are doing and where they stand. The more authority you have, the better.

It is important to keep on top of how well you are doing to ensure that your efforts won’t go without reward. Since no one really knows the exact algorithms of search engines, we have to do everything we can to try and see if everything we are doing is working properly. So, by being able to check our authority numbers, we can see how well our sites are.

Domain Authority SEO

Update Times

A major aspect of these metrics is that they only update every so often. Google’s PageRank only updates about every 3 months while Domain Authority updates a couple times a month. This can be a major difference because if you are trying to make a lot of differences to your website in a short period of time, domain authority will let you know how you are doing sooner.

With PageRank, you will have to wait for the next update, which could be up to 3 months, before you get to see the differences. You could have been working hard for all 3 months, just to find out that it wasn’t working as you had planned.

How accurate are they?

Google PageRank determines their increase and decreases with a scale of 10. This can be a bit hard to gauge whether or not you are increasing rapidly. If you use Domain Authority, you will be using as scale of 100, so it can be much easier to tell how well your efforts are working. You shouldn’t have to guess at how well your work is doing.

Also, if you are trying to compare what action helps your SEO the most, then having a scale of 100 will help you tell the different much easier. That way once you have tested multiple different SEO methods, you can pick and choose which one helped increase your authority the most. It isn’t hard to figure out, you just need to implement a strategy for a little while and then wait until Domain Authority updates to check your authority and move onto the next strategy.

How much Information is provided?

When you get an update of what your current score is, wouldn’t it be nice to see what actually creates it? With Domain Authority, you will be able to get a breakdown of what is making your score. It won’t go into all of the details, but you will still get information such as your links, MozTrust, MozRank, Linking Root domains, and more. This lets you know if a certain area needs more improvement on your end.

PageRank doesn’t give you much information at all. Its public knowledge that their algorithm take into consideration of your link building efforts, but other than that, you’re flying blind. You can always take the advice of SEO experts, but unfortunately everyone on the internet nowadays claims to be an SEO expert, so how do you know if what they are saying is true? By implementing the technique and seeing if it helps your authority… Which brings us right back to how Domain Authority is much more helpful because it updates much faster.

Importance of These Ranks

Google has even expressed to their users that they shouldn’t get fixated on this rank because there are so many variables that go into it. Moz on the other hand approaches their Domain Authority as something that can truly help you and get you ranked higher within search engines. Like I mentioned earlier, it is extremely important that we understand how well our sites are doing, and Domain Authority helps us to do just that. While we might not be able to get much information or many updates from PageRank, we can still keep an eye on that as well, even though it is hardly as helpful as Domain Authority.

Loyal Google Users

While there are millions of people who have become loyal to Google by using their services, PageRank is something that they should be running away from. While it has been a major aspect of how people were able to check how they were doing in the past, it is soon coming to an end unless they make some major changes to it. Google hasn’t said anything about improve their PageRank system yet, so it is safe to say that using Domain Authority will become the new popular way of determining how people’s sites are doing.

You can continue to use all of Google’s other services because they are pretty amazing, just don’t rule out using a different tool just because it’s from a different company. There are plenty of loyal Googlers that are using Domain Authority.

There are plenty of other aspects to Domain Authority, but these are just some of the main reasons why Domain Authority might be a better choice than PageRank. If you are still skeptical about trying something new, then go and check other people’s reviews about how switching over has helped their site gain ranks. It is impossible to know exactly what you are doing right and wrong with updates only happening every 3 months, so why risk your success when you could just give another tool a shot? In the end, it is up to you on which one you want to use, but you can’t deny the proof that Domain Authority it quickly becoming the next major tool to gauge your SEO efforts.

About the Author: Ness is a blogger and has a background in SEO and internet marketing. She likes to share her knowledge by contributing articles on different blogs. Nessloves to connect on social media and would appreciate it if you can have her on your circles.

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  1. says

    Getting more authority into your domain is really hard but worth it since you get to rank highly in keywords you had never planned for plus your content gets indexed fast

  2. says

    Thanks for info. Hadn’t really ever considered using MOZ but I guess I may start looking into it though I think my site is still too young to be able to harness the services full potential.

  3. says

    As a new blogger on the web! I find this information very useful. I’ve been tracking the page rank recently and I discovered that google is starting to devalue the tool which is making me more worried. I think Google don’t want page rank to be access publicly again and webmasters out there are concentrating on it too much. I discovered Moz not long ago but I wasn’t taking it serious because I considered it to be another tool. You’ve got my eyes wide opened and after visiting the Moz site. I can’t wait to subscribe to a paid account there. But I will like to ask you what you think about Should I stop using it. I’m paying too much monthly for this too and I’m starting to believe Moz is better. Please tell me your view. Thanks for sharing this great article.

    • says

      You could use the MOZRank toolbar for free, even though it won’t show you the whole story unless you pay. I guess you won’t regret as long as you really use it and go pro on SEO.
      Alexa… honestly, it’s a really poor system. Some brands still watch the alexa rank but most people don’t trust it anyway. It can be cheated really easy too. MozRank and Page Authority is definitely better.

  4. says

    So does it mean that automatically if you are doing well in domain authority, you should be doing well in page rank? Cos you are doing things right. I have a 2 month old blog with DA of 10 and PR of 0.. Pls how good or poor is that?

    • says

      Yes. If you’re good on Domain Authority, you’re well on Page Rank normally, but Google updates it just once in a while.
      Your blogs is just new, so you just need to work on it more!

  5. says

    I am now 2 months into blogging and still keep on learning new things. I initially thought that PR was the way to judge “authority” of a page, but now see that there is something called DA and it might be more relevant. By the way, I made a few posts on some of your older articles with my old free blog, but have decided to take the plunge and get myself a domain. Still learning and not getting much traffic, but things seem to be improving and I keep chugging along plucking out content (some of my posts better than others, but unfortunately need to work in my full time job and don’t have much time).

  6. says

    Good points Ness. I haven’t checked on my Page Rank for a long time. I think like many bloggers out there we all got kind of jaded with the penguin and panda updates that totally screwed up our hard work.

    I will definitely go and check out Domain Authority today. :)

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