Content is king. The more content you have, the more audience and traffic you can get. Content is what users and readers look for in a website when they need certain information. They will stay on the page if they find it complete and informative. They will immediately leave if the page is blank or its contents are just spun, not updated, and too shallow to depend on.
Many webmasters and bloggers can’t always generate good contents for their websites. This is because of the different factors like in-expertness regarding the niche, the so called writer’s block, and such reasons.
Topics and contents can be quite easy to produce if only the people behind it do the following ways:
Own knowledge and expertise
Before you decided to make a website, you got knowledge and expertise about the niche you chose that is the major reason why you built it. You are the one who is responsible for the website you built. Your own unique knowledge and expertise founded the website. But eventually, providing contents on your own can be very difficult that is why you need to sustain the knowledge and expertise you have by means of continuous learning and experiencing all the related stuff about your website niche.
It is not necessary to take a course and study again. You just need to be updated about your niche by reading related books, websites, blogs, and articles. Like what the old proverb says, “I will master something, then the creativity will come”. We should all learn to invest in self-development.
Tell personal stories to connect with people
Writing some personal stories can be very helpful to add content to the site as well as develop audience’s interest more. Writing personal stories makes audience know more about you. This can also produce personal connections that will make them come back for more of your stories.
However, if you don’t want to be too personal, you can just mix it with your professional side as what your audience usually see in your website. Just be sure to sometimes show off your real self and funny personality because it can help to build trust among all the visitors of your site.
The very reason why readers search for websites is because they have questions to be answered. Don’t just provide contents for your websites that talk about the latest news and updates about your niche. Be sure you are creating how-to-articles that can properly guide them step-by-step in accomplishing something. How-to-guide can be easily written as long as you are expert in the field it belongs.
Post and discuss relevant videos
One good way to generate a content for your website is to embed a video from Youtube and discuss your comment or opinion about it. It would be better if the video is related to what your website is about. This only takes few minutes to establish but can provide your readers relevant information about the video itself and from your own insights about it.
Repurpose old post
Sort through your existing contents and check what needs huge modification. Some old post might need to be posted again due to updates pertaining to it or due to a public demand. This helps you to add contents for your website as well as provide your readers relevant and updated materials.
Subscribe to Newsletter
Newsletter is a tool to keep you informed about a particular topic. This can also help you to generate contents for your site as you are being provided with daily news you can write about to be applied on your own website. Newsletters also help to keep your site relevant and updated that will make it attract more audience.
Invite guest bloggers
There are bloggers who want to contribute quality blog posts to other websites in exchange of links back to their blogs. This is one good way to generate contents for your website as well as meet other bloggers you can learn different writing techniques from. Check the quality of the guest posts you receive before posting them to your website. Set guidelines in order to ensure that the submitted contents stick to the niche and writing format of your website.
Be active on social media
Join smart online communities where you can always see latest information, news, and updates about everything relevant to users. Know what is trending and what is being asked and discussed among online users. Doing this, you are gaining information not just for yourself but also for your avid readers.
But for me, the ultimate way to generate website content is to look at your audience, identify their problems and find ways on how you can help them solve it.
Writing a content is a tough challenge to beginners especially to long time website owners. One just need to put enough effort to learn and be resourceful in order to keep a website going.
Author bio: Jennifer Joplin is a researcher at help.plagtracker. She is also a freelance content writer. Jennifer is fond of researching and reading a lot in order to become the best in writing contents for any topic.