OK, let me start with this, and you’ve probably heard it thousands of times before: The Money is in your List. Build it as soon as possible.
Well, to be honest, I think the correct phrase would be: “The money is on your readers, but you need an email list to communicate with them”. And the same applies for Social Media, RSS or whatever you’re using to reach your readers.
The point is: you need a communication line between you and your readers, and it’s very important because you can take that line with you to wherever you want even if your blog doesn’t exists anymore. You could create a brand new blog and take most of your readers to it, just because you have a direct line for communication.
Well, I’ve found pretty annoying how “difficult” can it be to create a nice opt-in form for my blog.
When I was a newbie some years ago, I didn’t even used any opt-in form. Later, I’d use the one that WordPress includes (BAAD IDEA!), but I never registered to it so I don’t know how it exactly worked at the time.
Time passed and I started reading a lot about building an email marketing list, and finally gave it a try with Mailchimp. I went into my setup, created an opt-in box and put it on the sidebar of one of my blogs waiting to build a list… but being honest, my list was ridiculously small after some months (not even 50 email subscribers).
The question was… why?
What am I doing wrong?
Is the position correct?
Is people afraid to subscribe because of the SPAM?
Is it visible enough?
What about the call to action?
Well, all these questions finally resulted into some analysis time and finally found that to make a list, you really need to make sure people knows what they’re getting in their subscription. But not only, that, you also need them to confirm a subscription on their email (if it doesn’t goes directly to the SPAM inbox) and then provide good content for it. But the most important thing, is to capture their attention by giving them great content, and promise to give them more, so that they want to subscribe and read it as fast as you publish it.
Let me tell you something…
I could do almost anything of the above, but still couldn’t make a DAMN box fit into my blog as I want, and make it nice, non intrusive and interesting.
So, instead of installing a pop up plugin and annoy my readers with a subscription letter and a promise to help them make $100 in less than 5 minutes, I just opted to get a Premium Plugin: Optin Skin.
So, instead of killing myself thinking on how to create a nice, beautiful box that appears in front on you with the subscription form, I’m just creating a very simple – but appealing – skin for you guys.
What I like about Optin Skin is:
- No Pop Ups: Yeah, I really hate pop ups, and I like to think that my readers hate them too. So, a Pop-up plugin was a NO NO.
- Different Skins and custom skins: Yeah, so I can Use any of the skins provided or just take some time and write some CSS for a new one.
- I can use it both on my sidebar and on my content: The latest one is what I was looking for. I just need to show a subscription box at the end of my content. If people already read 100% of the article, then I have better probabilities to gain a new subscriber. If I put it on the top (or just pop-up my form at the beginning) my audience haven’t read my post yet. And perhaps they’ll never will.
- It allows me to do Split testing: so I can create 2 or 3 different skins and put them randomly on my articles to see which one converts the best. This works for both the sidebar or right in my content.
- It works with a lot of email marketing services: Mail Chimp, Aweber, Feedburner, iContact, etc.
Of course, good things can’t be free. I payed $47 for this plugin, and I can use it on all of my blogs. Finally, It’s been some weeks after I installed it and my email subscriptions have definitely increased around 300%. That’s a good sign and totally worth my money.
Subscribe to my Blog
Instead of sending you a free gift, coupon or whatever when you subscribe to my list, I’ll be totally transparent to you.
Before, I told you that I was using Mail Chimp to capture my list. However, I’ve moved to Feedburner already.
WHAAAT? Feedburner? Why?
Well, there are some big reasons I finally chose to use feedburner. But the main one is actually quite simple and logical.
If I want to contact you (my lovely readers) to read a new post on my blog, I need to actually write something good. Feedburner then will send you an email with the topic and you’ll get to read it on your email or come into my blog and comment.
If I don’t write a new post for, you don’t receive any emails.
So, no SPAM, no sales speech or whatever, and definitely not selling my list to other people for $10 bucks (or allowing them to send you something with my list).
You’ll get 100% content, and I’ll make sure the content is interesting enough, or you’ll just unsubscribe 😉
Do you get it now?
Oh, by the way. If you think Feedburner is going to die or something near in the future, I still trust it won’t. Rand Fishkin from SEO MOZ (One of the biggest SEO services in the world) still uses Feedburner in his subscriptions and there’s no problem at all.
I think it’s just the way you want to use your list for. If you wan’t to send sales pitches to everyone every 3 hours, then you’ll go for something like Aweber or Mail Chimp. But if you still trust in your content Feedburner should be enough for the time. Of course, if I forecast that something bad is happening with Feedburner, I’ll make sure to tell you and create a plan B, but until now I’m still fine with it.
So, subscribe if you like this post and the related content here, and don’t forget you can get Optin Skin for a very decent price. If you’ve ever been struggling to have higher conversions, this might be the light for your darkness. The opt-in box is right at the end of this article. Just put your name there and your email. Nothing else! No SPAM, pure content 🙂