This article explains how to add google analytics to your wordpress blog in order to measure, monitor and analyze your traffic stream.
If you have a blog but you’re not using any kind of service to measure your traffic then you’re driving in the highway with your eyes closed. By default, wordpress gives you the opportunity to measure stats by installing their Jetpack plugin. Jetpack, in fact, is quite good, and allows you to check referral traffic and the keywords used in search engines that arrive at your blog. However, if you want to go to big, you need o use great tools, and I can’t think of a better tool to monitor and analyze your website’s traffic than Google Analytics. In this article, I’ll show you how to add Google Analytics to your wordpress blog in an easy way.
Create an account
If by reading the first paragraph you have not created an account, please go and do it. No problem. I’ll wait for you. It won’t take more than 5 minutes, specially if you already have a google account (Gmail, Google+, whatever)…
Get your Tracking ID
OK, now that you have you new Analytics account, you need to create a profile and add your website URL to it. That’s pretty much self-explanatory, so I won’t dig into it. However, after creating your account and adding your website’s URL, you’ll need to add the code to your website. In fact, Google allows you to put your tracking code and start measuring your traffic the next day after installing their code, however, they rely on you to add the code, and won’t verify to make sure if it’s working properly.
Install the code on your website
In my case, I use the Genesis Framework to have a better website. The Father theme allows me to add this code wherever I want without problems, but if you’re not using a premium theme or you can’t afford it, then let me present you the following plugin: All in One Webmaster.
All in One Webmaster WordPress Plugin
All in One Webmaster is a plugin that allows you to add several webmaster tools to your wordpress blog. This includes the following:
- Google Analytics (my favorite)
- Quantcast Analytics (I’m using this, but Google Analytics works better for me)
- Clicky Analytics (I’ve heard this one is quite good too)
- Compete Analytics
So, once you install All in One Webmaster plugin in your blog, go to the settings page and straight to the Analytics Options.
Remember that Analytics ID I told you to copy at the beginning of the article? Well, it’s time to get it and copy it on the Google Analytics form.
What other resources have you tried to measure your website’s traffic? Do you really analyze them or you just watch the numbers? Please let us know in the comments and share if you find this article useful.