Servando: Hey guys. This is a guest post by Ronald from Web SEO Marketers, who’s monetizing his Fan Pages with the Facebook Audience Network (similar to Adsense) and using Facebook Instant Articles (The articles that load super quick in your Facebook Newsfeed) to get great CPMs and massive engagement in his posts.
This is a very similar technique to what I explained about viral traffic in posts before, but instead of relying on Adsense or any other network (pop, native, interstitials, etc), Ronald is using Facebook’s network to monetize his fans.
Most people don’t even know Facebook has their own Adsense Alternative, and setting up a site for Facebook is more difficult than setting up an Adsense account. But don’t worry, Ronald went above and below to make sure you understand every step of the process with tons of images.
If you want to learn more about Facebook and monetization check out all the blog posts we have in this category. Cheers.
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Yes, that’s not a lie! I am talking about making US$22,000 in just one month, with Facebook Instant Articles and Facebook Audience. And the best part of it is that you don’t need to worry about one single click, there is no need to worry about CPC or CTR%.
We’ve all been witnesses of how much growth Facebook has gotten since Mark Zuckerberg and his colleagues decided to launch a small project that they didn’t even think would become so successful. It all started as a website that was planned for the students of the University of Harvard to communicate easier among themselves and also share content.
For a few years, many publishers have used Facebook and other social networks in order to drive traffic to their blogs and website and monetize the traffic with platforms such as Adsense, CPA and CPM Networks.
Now Facebook expands the scope of Audience Network to display their own ads along with Facebook Instant Articles, which is a platform that allows publishers to optimize their articles in a way that they can be displayed immediately after you click on them. As we all know, no matter how well we optimize our blogs and websites, there’s always been a problem with the time it takes for the articles to load on mobile devices, so this comes into the action and solves that problem.
Now that we talked a little bit about how things have occurred, let’s talk about the reason that made you visit this post.
How to make money with Facebook Instant Articles
Facebook Audience Network pays its publishers an eCPM rate based on the countries and also the volume of traffic each publisher gets, but I can certainly tell you that it pays more than any other CPM network I’ve ever worked with. Here is a screen capture of my performance report so that you can know what I am talking about.
This report is from 03/19/2017 to 04/25/2017 and you have to admit that it’s not too bad, right?
Average eCPM is $1.45 and most of the traffic I get on this site is traffic from Hispanic countries such as Mexico, Colombia, Puerto Rico, Argentina, etc. When I look at the performance report filtered by countries, I can see an eCPM as high as $4.58 for countries like the United States. Not bad at all! 🙂
The best part of all this is the fact that you don’t need to worry about ad placements, whether you need use text or image banners, no worries about clicks and no worries about CTR%.
I mean, I’ve been able to make a lot of money with Google Adsense, but this one makes it so simple that I’m making money without moving a tip of my fingers. Google Adsense it’s even one of my favorite Networks and the way I have my articles setup allows the visitors who are not coming from Facebook to also see my Adsense banners, which means that I am monetizing my traffic with both. You can read more about increasing your earnings with Google Adsense in the following guide:
If you are a beginner, then this guide can also help you:
But now let’s go ahead and dive into what you really care about…
How to get Started with Facebook Instant Articles
The first thing you need in order to start making money with Facebook Audience and instant articles is a Facebook Fan page. If you don’t have one yet, follow this guide on how to create a Facebook Fan page.
Make your articles go viral!
Learn how to master Facebook Instant Articles and other traffic sources to monetize viral websites and make a living from it.
If you already have your fan page then follow these steps in order to get started:
1. Sign up for Instant Articles
Here’s the link for you to sign up for instant articles.
You will be prompted to select which page you want to sign up with, in case you have multiple fan pages, just select the one you want to use, accept the terms and conditions and click on the green button that says “Access to Instant Articles Tools”.
2. Set up Instant Articles and Connect to your site
For this step you to go to the main page of your fan page and click on the option that says “Publishing Tools”.
Once you’ve done that, you will see the options for instant articles enabled for your fan page now. [1] You need to click on the option that says ” Configuration” and then [2] scroll down until you see the option that says “Tools“, which also has a different list of options. [3] You need to click on the option that says “Connect to your site“.
In this step [4] you’ll see an HTML tag that needs to be placed into the header of your WordPress site before you can claim your site, if you are not very familiar with this, then I’ll recommend you to read this article.
Once you’ve added the code to your WordPress site header, you’ll probably need to clear the cache if you use a caching plugin, then you only need to [5]add your site’s URL into the corresponding field and [6]click on claim URL.
3. Customize your Articles Styles
What we will do in this step is to customize the way your articles will be displayed to people whenever they click on the instant article version from the Facebook Application.
The first thing you need to do here is to go back to your Facebook Fan Page, then you’ll go to “Publishing Tools” and then from the instant articles section, you will click on “Configuration“. Now scroll down and you’ll see the option that says “Styles“.
Now this is very simple so I will not get into many details, just click on “Add Style“, look at the options that you have the for the typographies and stuff and also make sure that you “Upload you logo“, that’s the most important part here and it’s also required for you to be able to publish Instant Articles. Make sure your logo is a PNG file with dimensions of at least 1200 x 140 and you will not have a hard time with this step.
So far we’re good, and now we need to head over to our WordPress Dashboard in order to perform some actions there, let’s see…
4. Install Plugin and Setup the Plugin
In order to take advantage of Facebook Audience and also use the instant articles feature, you need to be registered as a developer, if you aren’t registered yet, don’t worry, we’ll take care of that also during this step.
Now you need to download and install the following plugin: Instant Articles for WP.
Once you’ve installed and activated the plugin, let’s go to the plugin and add your “Facebook Page ID“, this information can be easily found in the about section of your Fan page.
Right after you’ve done that, then go ahead and place the name you selected for your style configuration on step #3 of this guide and scroll down to make sure you mark these following options.
Select “Audience Network” for the ad type and 300×250 for ad dimensions.
5. Sign up for an account as a Facebook Developer
Follow this URL in order to register as a Facebook Developer, another screen will pop up and then you’ll have to fill out some information and then hit “Create App ID”
Once you’ve finished registering your new developer’s account you should be able to see your dashboard, from there you need to copy two pieces of information. One is your ” App ID ” and the other one is the “App Secret“, which you’ll need to click on the “Show Button” .
Now on that same screen, you need to go where it says “Settings“, right at the top left corner. Select “Basic” and then scroll down a little bit and you’ll also see a button that says “Add Platform“, you need to select “Website” and then enter your URL in the corresponding field and then click on “Save Changes“:
We are almost done here… We’re just a couple of steps away from making money with Facebook Audience.
6. Submit Articles for Review
By now, every new article you post should also have its own version for Instant Articles, but before your articles can be published as Instant Articles on Facebook you need to be approved. Don’t worry, this process only takes about 72 hours, that’s not too long.
In order to get your articles reviewed and approved, I recommend making sure that you always have the cleanest possible format for each article, this means that you should avoid using anything other than text, images, and video as much as you can. Examples of this are plugins that you use to add elements to your WordPress Articles.
In my case, the only plugin that I use to insert other elements to my articles is a plugin named “Quick Adsense“, this is because I want all users who don’t see come to my site from Facebook to still see my Adsense banners, this way I can still monetize both sources of traffic.
Let’s get started!
Here you need to edit at least 5 articles and make sure that these 5 work fine on Facebook Instant Articles. Go ahead and edit your articles one by one, scroll down to the bottom on each article, and you will see and new tab there indicating whether your article was successfully converted or not.
If you already edited your article and you made sure it complies with what I mentioned in the previous paragraph, then go ahead and publish your changes on your WordPress. You should see a message saying that your article was successfully submitted.
Once you’ve done this with at least five articles, then it’s time to head over Facebook Instant Articles and Configuration, you should already know how to do this.
You should be able to see the blue button “Submit for Review“.
Once you submit your articles for review it takes from 24 to 72 hours for it to be approved, after that, every time you publish a new article on your WordPress it also generates a version for instant articles which you only need to copy the URL and paste it anywhere on Facebook, it will show the instant article automatically.
7. Sign Up for Facebook Audience and insert your Ad Placement
The last step before you can start monetizing your blog or website with Facebook Audience is to sign up and get your ad code. In order to get this done, from your Facebook Fan Page panel, you need to go to “Publishing Tools“, “Instant Articles Configuration” and then click on “Audience Network“.
You will be prompted to accept the terms and conditions of the service and then “Submit” your request. This will immediately send the request and also create a new Facebook App for you, now you’ll see the following options, here you need to click on “Dashboard“.
This will take you over to your new Facebook App, which offers you a dashboard with all the analytics for your articles and your earnings.
Once you have your Facebook Audience Dashboard opened then you’ll click on the option that says “Placements” and you’ll also click on the option that says “Get Code“, which you’ll be able to see immediately.
After this, select the option for banners and save it. You can just close that window afterward, there is no need to copy the code. Instead, go ahead and copy the “Placement ID“.
Now go back to the “Instant Article Plugin“, open your advanced settings and paste your ad placement into the Audience Network Placement ID.
Now it’s just a matter of waiting until your application gets approved and you’ll be able to start making money with Facebook audience.
8. How to setup the payments
Last but not least, I know you also want to know how to get paid the earnings you generate. Facebook Audience offers two different methods of payments, Direct Deposit and PayPal. The payments are made every month by the 21st, just like Google Adsense, which means that whatever you earn until the last day of the month will be paid on the 21st of the following month.
In order to set up your payments, you need to go to your “Publishing Tools“, “Instant Articles Configuration” and then click on “Your Dashboard“. Once you do that, you should be able to see the option “Audience Network” which is located on the left side, you need to click on “Payout” and “Create/Select Payout“.
Once you’ve completed setting up your payment method, you also need to complete the Tax Form, in order to do this just go back to the payout section and you’ll be to see it. Just download, complete and upload the corresponding form depending on whether you are inside or outside of the United States.
And that’s it! All you need to do from here it’s to create your articles as you always do and share them on your fan page or anywhere within Facebook. The more traffic you have, the more impressions your ads will get, and you’ll be able to make more money.
For more information on how to get traffic, targeted fans, etc. Check out the following guides:
- How to create your first Facebook Likes Campaign
- Facebook ads and how I grow my niche to 1,000 visitors per day in just 7 days
- $200 per day with Adsense and viral traffic (Part 1)
- $300 per day with Adsense + pop networks and Facebook Viral Traffic (Part 2)
I hope you liked this article and I also hope it’s some kind of a piece of helpful information. Please share your comments here and also share this article with others.
Hi quick question, can I use other language in my articles? or it will not be accepted if its not written in english language?
Yes you can.
At least we’ve tried Spanish and it works.
Does the domain we use need to be 1 year older to get accepted?
No, but they ask for it not to be new and have traffic.
I am getting a ‘minimal readership denial’ to my submitted url in instant articles. It is saying because your site has a minimal readership, it won’t be approved. My site is new, can you tell me how much visitors I need for Facebook to approve it
Take a look at this article 🙂
Hello sir how are you?, I created 3 fan pages in Facebookk and Im trying to sign up for Instant Articles but it says that “This Page is ineligible for Instant Articles” on all of them. Could you help me fix this problem please. Thanks!!
Please read this post about that and make sure you fill all the requirements.
Hi, thanks for the great article. When promoting an article, how do you analyze which article has brought profit?
Facebook made this difficult so we only tried one at a time (every day we tested a new one until we find winners) but also kind of looked at it by the number of impressions and how viral the post goes on FB.
1. Correctly I understand that in momentous articles the number of characters is important, the more characters, the more advertising, the more clicks on advertising?
2. What kind of articles do you promote the most – simple stories, posts with many pictures or articles that have video?
DO i need to build a website for this or a wordpress blog is enough?
A WordPress blog IS a website and yes, it is enough 🙂
I made almost $6000 one month. If anybody needs help promoting their IA’s I can promote to 3,000,000 of my FB fans. Serious people email me at mares_mike3@yahoo.com , and keep up the good work Servando
How can I start
Great article sir. Very helpful. I would like to know whether I can link my free wordpress blog with FB instant articles. I can’t afford to upgrade it. So have you written any post regarding this? If yes please give the link sir. Thanks and Regards.
No, you can’t do that with a free wordpress.com site.
-Facebook permite utilizar IA con Google Adsense? o Viceversa?
– Porque no es recomendable usar IA en blogger?
– Pensaba usar un blogger con cada cuenta de IA independiente para registrar por separado mis anuncios con cada articulo, para saber cuanto retorno me genera cada articulo, invirtiendole dinero en publicidad para asi saber si gano o pierdo… o que me recomendarias para llevar la cuenta de cuanto invierto y gano con cada aritculo para saber si es retable o viral. Gracias Saludos 🙂
Hola Guido.
1. Si, ambos se pueden usar ya que cuando se muestran unos no se muestran otros.
2. El problema aquí será ver si puedes obtener múltiples cuentas de IA sin dificultades. De ser así, adelante!
What will be the minimum withdrawl ammout. And how we cam withdraw our earnings?
Via Paypal payments are made always after the 3rd week of the month, so you don’t decide when to withdraw your earnings. They just do it every month automatically.
why about article? do you write by your self or hire content writer? what nice article its high CPM?
We used to both write those ourselves and have some writers to compete with us.
Nice article. I have two fan pages with a total of 4k fans. Thanks for this light.
I just got approved by Facebook Instant Articles and it’s so cool. I also have adsense so I’m using both!
Those 2 are the best combination to make money 🙂
Hello Ernest, what did you do to get approved? How much traffic does your site makes? Did you get “minimal readership” error at first?
Hi great post. I have come to it atleast 3 times for reading. Btw I was trying to run some FB ads for IA links shared on my page. However FB is sending that traffic to website and not the IA. I heard that FB is doing it intentionally. Do you have any info about it. Thanks
I have heard this before already just from a few persons.
They must be doing some changes or bugs like all the time…
So, you make money through affiliate marketing? Is that it?
Hmmm, no.
This article explains how to do it with FB audience network. Did you read it?
i use blogger from google, not WordPress. am i able to use facebook audience?
Yes. Using blogger is usually a bad idea but anyways, here’s the tutorial to use instant articles with blogger.
Great post! You’re so easy to read 🙂
I just got my blog up and running, hopefully I can make some money with it!
I Reg for instant article Please where can I find the publishing post on my page I can’t find it
If you’ve been approved all of your articles can be posted as instant articles in any fan page.
sir please help me due to no knowledge i cant doing any website please help me
Google is your best friend. Search and learn!
now it’s finish right ?
some of them still have it. new members can’t get the approval isn’t it ?
It’s super difficult to get approved now. It’s not “finished” but just requires a decent site to make it.
Hi there, Thanks for the informative writing. Quick question,I have a web site with WP made for affiliate marketing,and also a FB page created for the same purpose. since am not making any success so far with that ,can I convert this in to fb instant articles. Actually what type or articles should I make.My website now only have landing pages.
Thnx
Mangala
It’s not like you need to convert your page. Facebook just shows it in a different way for people coming from FB when you get approved into the program.
As for the things that work better it’s mostly viral articles in niches.
Hi Silva,
Thanks for the answer, can you please send me a sample article. I guarantee of that I wont misuse it any means. my mail address mweerawanni@gmail.com
Thnx
Mangala.
Just check sites like buzzfeed and viralnova. They have thousands of examples published there.
How do I create my own website
And how Long Will it stay before I can qualify to benefit from fb instant article
There are a lot of ways to create your own site. Just need to do a quick google search 🙂
Usually it takes several weeks of you posting content so they don’t reject you for being new.
Hi. Great article! I have runned IA å couple of years but now got banned from audience network. Got this:
We have found your Property to be in violation of the following Policies:
3.2 Artificially inflating clicks, impressions, or conversions: You were found to be in violation of Audience Network Policy 3.2 which states: “Ensure you implement Audience Network Ads in a way that delivers the expected clicks, impressions or conversion (i.e., avoid implementing Audience Network in a way that artificially inflates clicks, impressions or conversions). For example, don’t use automated, deceptive, fraudulent or other invalid means (ex: through repeated manual clicks or the use of bots) to artificially inflate clicks, impressions or conversions, and ensure that one click on an ad only logs one click.”
As a result of these violations we have disabled ad serving to your Application…………………….. .
I have never used any bots or clicked ads myself. Waiting for complaint now but dont have high hopes as I cant see what im doing wrong or what I can change. Any suggestions?:s
Was your traffic organic or from ads? Maybe someone decided to attack your site with bots or something.
All organic traffic. Yeah, thats what i wrote in the appeal. Could even be some of my competitors.
They also wrote:
“ensure that one click on an ad only logs one click.”
You have any clue how to manage this?
Not really. Specially not for instant articles because for Adsense there are some plugins that can do it.
I don’t have a website can I still be able to benefit from this
Again can a Mobile phone do all this for me
What of creating a mobile website will it serve as alternative to website
No. You need a website to do any of this.
Good day,
I would like to inquire whether it is possible to buy a sponsored post or our service review written by you on your blog ?
Or is it possible to buy a link in any existing post that is somehow webhosting-related?
What are your terms?
I will look forward to hearing from you.
—
Thank you,
Project manager
Thanks Nata.
We’re not interested in guest/sponsored posts for the sake of a link.
Sorry.
Does it work for ecommerce?
No. And you probably don’t want instant articles for your store if you want to maximize your revenue 🙂
I have a Facebook page with more than 1 million followers and I’ve been recently contacted by someone indicating they’ll pay me to post article link on my page. She is asking that I click on a link to be approved by Instant Articles on Facebook. Is this a scam?
Yes! Don’t click anywhere if it’s not inside FB and don’t give rights to your pages to anyone you don’t trust!
Never fill out your password in there unless you’re sure you’re on FB official’s page.
THis strategy has been doing so well for me and I want to thank you for introducing us to it! We have one new issue that has arisen. About 2 weeks ago whenever I run an boosted post or an ad instead of the link clicks going to my instant article it’s going to my mobile web page to my actual website. What could be the reason? I am not sure. The blog posts still stay on my FB page as an Instant Article, and organic clicks are going to instant articles. I’ve contacted Facebook multiple times about this and no luck yet. We tried using a CTA button (learn more) and we tried without. We tried old posts and reactivitng old ads and still going to Mobile web. Any suggestions? Thanks!
Same here 🙁 All my boosted posts opening in with my mobile web pages. Did you find out why?
I’ve been in contact with Facebook everyday trying to fix this and they still don’t have a solution. Anyone else having this issue? Anyone have any solutions?
Thank YOUUUUU!!!!!!!!
That’s awesome
Hi, if we have a website with a high traffic (from USA) with all other requirements what is the chance to be approved into instant articles now (June 2018) ? Best regards
If it follows all of their guidelines and it’s not a new website the chances are pretty high.
You only talk of WP. Does fb instant apps work with blogger as well?
Yes, just read this new guide.
Please when I try to claim my URL, it shows: The provided URL is not being accepted because the site has minimal readership, which violates the Instant Article Policies (https://developers.facebook.com/docs/instant-articles/policy/). Please provide a different URL
Please what should I do?
This is happening lately to blogs that seem to be new or that have very low traffic. Facebook seems to be more strict and they’re not accepting many blogs nowadays.
I was apply for instant article but 30days gone, still now it’s on review stage. Maybe faebook stop or hold their new instant account approve system.
I have a website https://www.lifeinvedas.com/. It has posts related to Alternate medicines, spirituality, God, Dreams, Numerology, Astrology, Beauty Tips, Etc. It has 220 total posts of 1000 to 2000 words each. I activated SSL certificate. But recently I forgot to renew. I chatted to Bluehost.Com. They said it is shared so automatically renewed. But suddenly Adsense earning fall down. I don’t know the cause. As you have so much experience in the same field. Kindly suggest some solution to the problem. I have five facebook page also. Guide for facebook earning too. Best Regards. Dr. Mamta.
Well, you need to check why your earnings went down.
Do you have less traffic? Do you have same number of clicks but lower CPC?
Did you lose rankings somehow?
Do you have approved Instant articles for sell if you have contact me on my email mr.mohddilsher@gmail.com
Hi
I m a huge fan of your blog. Do we have something in Pinterest .
I don’t really use Pinterest at all, so no comments here.
Can you suggest me USA, UK, Columbia or Indian Facebook Groups for sharing my post for Facebook Instant Articles.
No.
We get traffic with our fan pages and ads, not spamming on groups so we don’t have experience with it.
I tried to apply for Facebook Instant articles and have completed most of the procedure. I got to the stage where I should submit articles for review and I stopped. I went back to remodel my website and publish more new articles, I was offline for about 30 days, when I returned after a month and tried to complete the procedure, I was asked to connect my site. I entered my URL and got this message:
“The provided URL is not being accepted because the site has minimal readership, which violates the Instant Article Policies (https://developers.facebook.com/docs/instant-articles/policy/). Please provide a different URL”.
How can I explain my situation to Facebook or appeal my case? I’m fully ready now and my traffic is fairly good, about 15,000/month and growing.
Kindly advice me.
Best regards.
Do you have that amount of traffic since this month only or has it been like that for several months? It seems to me like they’re checking some stats from analytics companies to see if they approve new sites or not.
Hello Friend,
Thank for your interesting post. Sadly, my page recently have this message “You’ve Lost Access to Instant Articles” without any notification, then i try to apply for instant article once again in new page but after it was submitted for review, two days later it get suspended also (on wordpress, i have apply two pages ID in tags include the page get banned). I just want to know because of my site is violated or facebook is not allowed to use suspended page ID once again. Sorry for my bad English, I hope you can understand.
Thanks in advance.
Hi Briddon.
That’s right. If they ban a site from their system you can’t use the same fan page or website to apply again, or they’ll just ban it fast.
Hello again my friend! Recently i have apply IA again with new website, but this site is getting down too often due too high traffic hits. Then Facebook has rejected and not allowed IA to be approved. Does it because of website issue as well? Thank
I’m not sure. Unless they literally visited your site when it was down and rejected it but it’s hard to say.
Hi
Thanks for this great article, i recently submited two pages for instant articles review with one url, is this incompatible or not?
thanks