What if you could monetize every single visitor that comes to your website even if he doesn’t click any of your banners? Sounds interesting? Keep reading because we’re going to learn about pop-under ads.
Today I’m talking about Propeller Ads Media. Propeller is an Ad network that has been working since 2011. Although 4 years isn’t that much for an Ad Network, they now serve 650 million daily impressions and have several monetization methods for both desktop and mobile traffic. They aren’t small at all.
In fact, they have so much traffic and publishers that they’re ranked 60 on Alexa (inside the TOP 100 websites with more traffic worldwide). Onclickads.net is the domain they use to create the ads and redirects.
What’s especial with Propeller Ads Media?
Well… while they have the traditional banner ads as every other network does, they have some very interesting ads that can grow your revenue substantially.
I’m pretty sure you’ve seen this kind of Ads, but unless you’re into CPA you’ve not thought about using them to increase your website earnings. I’m talking about Pop-Under Ads.
What’s a Pop Under?
It’s an Ad that pop-ups in a new tab or Window (depends on the browser you use) and shows a landing page. If you have visited streaming websites, download websites, and basically any website in the entertainment niche that’s not owned by a big brand, you’ve probably seen pop-ups and pop-unders.
However, Propeller uses a less intrusive technology called On Click Pop Under, which means the ad is only triggered after the user clicks anywhere on your website. This is similar to the one we explained in this network’s review as well.
Think about the possibilities and earnings you could generate with on-click Pop-Under Ads. The average CPM goes from $7 on different GEOS and up to $12 or more on Tier 1 GEOS. Most people struggle to get $7 just with Adsense or similar alternatives, and the best part is that you can leave your banner Ads no matter what you’re using and add Propeller Ads to stack your earnings and double your profit.
I used to run viral websites and all my profits came from clicks on banners around viral news/videos. Many websites do this and get thousands of visits per day. The readers don’t just come in and read the article. They actually click the video to be reproduced, or click the Like/retweet buttons, or just click to other articles.
And for each one of those actions you could be earning more money without losing the revenue from your banner ads.
How to get started with Propeller Ads Media
Propeller Ads Media is a very quick network and the entry barrier is really low. You can sign up and get started in 5 minutes or less.
Their account approval is instantaneous, they have no minimum traffic requirements, and as long as you’re not promoting adult websites or using fake traffic, setting up your first ads is just a matter of minutes.
First, go ahead and sign up for a Publisher account here (don’t sign up as an Advertiser unless you want to BUY traffic. I have covered that side of the process in my PropellerAds review for advertisers) and confirm your email to get access to the dashboard.
Once you’re inside you’ll have all these options and you’ll see your earnings/impressions/clicks/etc.
Make sure you go to your Profile settings and fill up your payment method. They accept Payoneer, Wire, EPESE, Webmoney Z, and a few others. Since many people use Paypal they’re going to add it in the next 2-3 months. The minimum payment limit is $100 and they pay on a NET 30 basis (i.e. what you earn in March will be paid at the end of April).
Update: PropellerAds now accepts Paypal and have lowered their payment limit to $5!
Next thing you’re going to do is to add your website in the “Sites” menu. Click the “Add new site” button and write your domain name then click “Submit“.
Propeller will give you an HTML code that you can now paste inside the body of your website (an easy thing to do if you use WordPress or any other CMS) and that’s it. Your site will be verified and ready to go.
Finally, you’re going to choose the type of Ad you want to use so you can add it to your website and start making money! As you can see, Propeller Ads has many ad types aside from Pop-under ads. They have classic banners and they have Direct, Dialog, and Interstitial Ads too. I’ll explain how those work in a moment.
Your website will start showing the Ads you’ve select and you’ll be able to check your stats in Real Time within the stats and Earnings Dashboard:
Ready to earn some extra money? Sign up as a publisher here.
Monetize Mobile Traffic
If you receive a lot of Mobile Traffic you might want to try some of the best ads I’ve seen. While Adsense and other networks can show smaller banner for mobile devices, they’re not even close to what you can do with Propeller to monetize your mobile traffic.
Propeller has 2 different ads for mobile:
1. Interstitial Ads
This kind of Ads takes over the whole screen on a mobile device to show a big banner catching the attention of the reader and increase the CTR by a lot. If you think a CTR of 1-5% is normal with banner ads, you’ll be surprised when you see a CTR of 10-30% with Interstitials.
Here’s how Interstitial Ads look:
Average CPM for Mobile Ads goes from $1 to $5 depending on the GEO of your traffic. I’ve seen good rates for Tier 3 countries like TH, IN, SG, VN, etc. So I know they have a good fill rate even if your traffic comes from small tier 3 countries.
2. Dialog/Push up ads
You should split interstitial Ads with Propeller’s Dialog Ads. The best way to explain how Dialog/push up ads work is to show you this screenshot:
As you can see, the Push-up Ad looks like a notification message that appears as a Pop Up in your phone. The CTR with these ads is also amazing and the CPM ranges from $1-5. As long as the reader clicks OK, they’ll be redirected to a landing page/offer and you’ll get paid.
Interesting, isn’t it? This is a totally new different way to monetize your visits and you don’t rely on Banners at all.
Since most of the apps are promoting mobile apps/services like games and utilities (see images above to get an idea), this kind of ad work better for websites about games and everything mobile related. But you should always test and see if it works for you or not.
Conclusions: Think out of the box
As you can see, there are many ways to monetize your traffic. Most people think of affiliate links or banners to promote offers/Amazon/Adsense, but there are dozens of strategies to monetize your traffic and earn more money.
What Propeller is doing right here is nothing new. Pop-Ups and Pop Unders have been available for years with different networks. However, the way they implement it (on click) and their mobile ads are definitely something that you don’t see every day.
The best thing about pop-unders is that the quantity of traffic you have doesn’t matter to get started. Even if you have a few hundred visits per day only, and you receive a few clicks on your banners, you can add some revenue implementing pop-unders. Banner CTR is not important anymore.
If you’ve got a big site that’s earning $50-500 per day already, then you’ve got tons of traffic that will ultimately generate clicks and trigger the pop-unders.
For example, if you’re receiving 20,000 visits per day and doing $200 per day with Adsense or something similar, you could add another $130 with pop-unders for a total of $330 per day.
I was recently talking to a friend who has several high traffic websites ranked for terms like “Watch X series online“, “stream X movies online“, etc. and some of them are doing up to $4,000 per day (HOLY COW!) just with CPA and pop-under ads. There’s money to be made, for sure.
Get started now and sign up with Propeller Ads as a publisher here to get approved and start growing your online business.
Talk to you next week with another article. Don’t forget to comment below in case you’ve got some questions.