This second part of my niche challenge series shows how I used a Domain name Generator to get ideas and suggestions with Market Samurai. The overall idea is to select a good keyword for your new website and include it on the Domain Name.
Some people might think that because of the latest Google EMD (Exact Match Domain) update on September, choosing a Domain Name with the Keyword in it is a bad idea.
But it’s not.
Google was very specific on the update when Matt Cutts posted this on his Twitter account:
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
If you are reading well, this EMD update affects LOW QUALITY exact match domains on search results. So as long as your site has “good quality” content instead of keyword stuffing and short posts with many outbound links, you should be fine.
Now let’s move into the process I normally use to get Domain Name ideas and suggestions, and as I’ve said before, I use Market Samurai for this.
Keyword Generation and Research
The process I follow is very simple, and it’s actually the same I use to research long tail keywords. For more details on how to use Market Samurai and the modules inside read my review. This is exactly what I did:
- Open Market Samurai and create a new project. Call it whatever you consider could be a keyword for your domain name. In this case, I selected “Riviera Maya”.
- Make Sure you select the correct language and countries if you’re targeting an specific location, or leave “English” and “All Countries” if your niche site is going to be global. In this case, I decided to go local with my niche blog, because I found there was less competition and it was easier to rank my keywords.
- Once you’ve created the project, go to the “Keyword Research” module and generate keywords. You should get somewhere around 800 results or less.
- Then go to the Keyword Analysis section. Select the “No Filters” Option so it displays all the keywords generated (800), and then filter manually all the keywords with less than 10 visits per day (SEOT) and do the same for PBR (filter everything below 10%).
- Now your list should be smaller. Perhaps 100 results or more. Once you’ve done this, you can press the “Analyse Keywords” button. This shouldn’t take that long because you already filtered a lot of useless keywords for your niche.
- Once you get all the results, make sure you include SEOC (Competition) and (SEOV) Value. SEO Value will give you an idea of how much money you can make per day if your keyword is ranked number 1 on Google and you’re using Google Adsense on your niche site.
- Now that you’ve analysed the keywords you can filter all the results with more than 50,000 competitors (SEOC).
- Your list should have 10-100 results now. Those are your precious keywords. It’s time to analyse them one by one.
That’s it. That’s how I did it.
In my analysis I decided to go local and focus only on Spanish results. My main countries to compete would be: Mexico, Spain, Argentina, Chile, Colombia and practically any country where people speak Spanish.
I found there’s a good quantity of traffic looking for the “Riviera Maya” including people who want to travel or get a hotel, and those keywords pay really good (Adsense CPC).
Domain keyword Filtering
Now that you have your keywords let’s focus on filtering just the best 10 for your website. So, what I did next was:
- Set “Match Type” = Exact. This will lower your results a lot (perhaps less than 10), and you’ll see a decrease on SEO Traffic) SEOT. This is normal, and it represents the quantity of traffic you can get on a short amount of time (1-6 months) when you’re ranked number 1 for that keyword. The reason I use exact match type is because I can clearly make predictions about the traffic my niche site will receive in the first months. Don’t worry, if your site get’s ranked high on different keywords and you keep it growing month by month, you’ll later receive more traffic until the numbers match “Broad” match type. But don’t expect to get that quantity of traffic now.
- Now I’ll go into the keyword matrix and order the best results by SEOT. I select 3-5 of them and create new keywords for each (press the “key” icon at the left of each keyword to create a new one).
- Then I arrange it by PBR and select the best 3-5 results and create new keywords for each.
- Next I arrange by SEOC (lower is better) and select 3-5 best keywords and also create new keywords for each.
- Finally, if I’m going to use Adsense, I filter them by SEOV and select 3-5 keywords too.
This allows me to filter just the best results for each category, and at the end I’ll have 10-15 ideas for domain names.
Now it’s time to go trough each one of them and do an SEO Competition Analysis. Use the SEO Competition Module on Market Samurai for each one of them and delete all the keywords which have strong competition (all in red or yellow). Keep the ones with green or a little yellow only. Read more on how to do this on the Long-tail keywords article.
At the end, you should have 1-5 keywords left.
One of those, should be your keyword for the domain name.
Which one should you choose? Just go back to the original keyword matrix on the keyword generator module and select the one with the best balance between SEOT, PBR and SEOC.
Repeat this process for any keyword or niche until you find the best keywords.
I selected “Riviera Maya Info” for my new domain and the rest of the keywords are going to be “secondary keywords“. That means, I’m going to use them on secondary articles and posts but I’ll still focus on my main keyword.
Domain Name Generator
Finally, you’ll have to check if the domain name with the golden keyword is available for you. I used to go directly to GoDaddy and look for it, but I don’t do that anymore. Today, I use the Market Samurai’s “Domain” Module to see if that keyword is available and if not, to get domain name ideas and suggestions based on my original keywords.
Just open the “Domain” Module, then seed your golden keywords (the ones you found after all the analysis), and click the “Find Domains” button.
Market Samurai will automatically select the best domain names based on your keywords and it will only show available domains.
Of course, you can try to buy an already taken domain but the price could be very high. You should still try and see, but if there’s no available domain, Market Samurai suggestions will work.
This is how I selected my domain name. I just bought it 2 weeks ago and installed WordPress already and created a few articles with my primary and secondary keywords. But we’ll talk more about this on the 3rd part of the series.
Don’t forget to comment and ask anything related!