“If you want to go big, you need to know how to write in English.”
“There are no great bloggers speaking other languages. People who speak English visit the internet more than people who speak other languages.”
So, why are you losing your time writing articles and posts on Spanish/French/Italian/Chinese/whatever?
If you’ve been thinking about this, let me help you decide whether you should move to English or stay on your native language.
The truth is that most of the statements above are true. Not because there are more native English Countries, but because more people who speak English surf the internet and blogs, and somehow it’s develop as the official international language.
But fear not. If English is not your native language you can still take advantage of it, because you’re a great blogger and you’re willing to learn and develop yourself to increase your traffic, engagement and conversions.
It’s not all lost. And here are 5 good reasons and benefits to keep blogging on your native language or have another blog in paralel with the current English one at the same time without losing faith:
1. Targeted/Local Traffic
If you’re blogging in French, because you leave in france, it could result into more targeted readers and customers coming to your blog. Let’s say you have a travel agency or a local business. How much would it help to reach customers from other countries or continents?
Perhaps in the initial stage, not that much. Unless you’re doing drop shipping or similar, targeted local traffic is better. It means quality and engagement.
2. Create Strong Communities
People create communities because they have something in common to share. Since most of the internet pages are in English, there are always people looking for websites in other languages, and they find find one, they could feel linked to it.
If you’re blogging from India, for example, you could find a community of 5-10 people who are doing the same as you, and grow together. Of course you can do the same in English based on your location or other factors, but being unique on your language against 100 competitors can help you create great communities with lots of engagement.
If I go to Market Samurai and look for a generic keyword like “digital cameras” I’ll quickly find a lot of search results and probably thousands or even millions of competitors. Even if I do a long tail keyword research like “canon digital camera macro lenses” I’ll found a few thousand competitors. But what happens if you do the same research on your own language? there will be a lot less competition.
That’s an strategy I use to position long tail keywords on other blogs because I speak Spanish and French aside from English. Even better, if i notice there’s a good keyword in English I’ve positioned at Stream SEO, I’ll quickly go and create a similar article with the same keyword in Spanish because I know there’s people out there looking for it.
4. Weak Competition
In this SEO world where you normally need to be better than the competition, sometimes it’s difficult to rank for many keywords because aside from existing a lot of competition, this competitors are very strong. They create a lot of articles, they have a high Page Rank (PR) and they do SEO too.
In other languages, SEO might not be as strong and well known as it’s in English, and there you have an opportunity to become better than the rest. I’ve seen this is true for many languages where you couldn’t even think on ranking a keyword because even with small competitors they did good SEO efforts to stay at the top. But many people speaking other languages don’t know SEO exists.
5. Stronger Connections
You’ll meet people and you don’t know how powerful can it be to discover that the wonderful posts you’re reading come from a person who speaks the same native language that you speak. It’s a very strong connection that helps people leave a comment on your blog, or even follow you on social networks and give you feedback by email.
Again, this also happens on the English speaking world, but you’re going one step forward by taking advantage of it with the rest of the people who don’t.
Do you write posts in English or another Language?
Let me know in the comments section below 🙂
I’ll be happy to know what other blogs are available for me on Spanish and French, aside from the hundreds of blogs I usually read in English. Don’t forget to link to your blog so we can visit it too.