Yes, I’m talking about real time statistics on how your page rank is increasing and the trust you’re gaining.
You see, the problem with Page Rank is that is an algorithm that Google updates in a daily basis, but we aren’t able to read the results in real time.
I’m not saying we’re not able to watch the page rank of a page every day. The problem is that Google only updates this algorithm (publicly) every 90-120 days.
That’s usually a 3 months period we’re just working hard and steady with the illusion of going up or down in the rankings. But what if we could watch ups and downs of our page rank for every page every week, or even every day?
Would that work for you?
I’m guessing it would, because you’d know if your SEO or backlinking strategy is working a lot faster instead of waiting 3-4 months just to see you’ve just dropped your PR.
Page Rank isn’t that important anymore
Page Rank is a measure of trust and position within the mighty Google Search Engine. It’s normally driven by the quantity of backlinks pointing to your site (to the homepage and also to different articles inside) and MORE IMPORTANT, the quality of those backlinks.
So, if you’ve got a thousand backlinks from PR 0 websites, it won’t help you as much as having 100 backlinks from PR 5 websites. In fact, nowadays creating many backlinks to your page can be worse than you think, and I still see a lot of people selling (and buying) those cheap backlink packages that only alert Google that something weird is going on in your website.
At the end, your blog gets punished and send to the sandbox where it’s very difficult to come out (not impossible though).
Is that what you want?
No, instead, you want to create an authority site and do a lot of things to keep it safe and sound. That means you want SEO traffic, but also social traffic, subscribers, referrals, and more.
And to be honest, you don’t need a High Page Rank to rank higher than your competition in every case. Sometimes it helps to prepare better on-page SEO and social signals. Some other times you just need a Youtube Video or a backlink from a few authority sites to rank higher.
The thing is Page Rank isn’t the only way to get traffic. There are a lot of PR 0-2 websites ranking higher than PR 3-5 websites just because the content, in page SEO and other things are better.
Anyway, back to the main point, I want to show you how to watch your actual Page Rank in real time without having to wait for moths and waiting for Google. I do this by using Market Samurai’s SEO competition module and a few new factors that were included at the beginning of this year (2013).
Let me show you an example:
Market Samurai Real Page Rank Tweaking
So whenever I use the SEO competition module, I want to make sure I’m getting the most important factors shown and not losing time in things I don’t need to check.
The SEO competition module helps you with this by showing an scale of colors going from green (best or easiest way) to yellow (medium difficulty) and red (very difficult). So, if any keyword research trows a map filled with green and yellow colors, that normally means you can rank pretty high for those keywords by doing some on-page SEO and getting a few backlinks. Sometimes even without the backlinks.
But the problem here is that not all the factors shown here are important to get results, so I tend to filter my list to the following options:
Let’s make an experiment and see the results. I’m choosing the keyword “get email subscribers” just for the sake of this test. Don’t worry about the results. Here’s what it looks like with all the options enabled:
As you can see, there’s a lot of yellow and red in there. I wouldn’t try to rank for this particular keyword unless I had a big authority blog and I could create a lot of backlinks.
Now lets filter the options we don’t need and here’s what it shows:
Those are better and actually doable results. There’s a little red here and there and some yellow too. But most of the options are marked green.
What is important here, is that I can have a better view of the competition by filtering the results and then make a better decision.
Trust Flow and Citation Flow
Market Samurai has been updating its SEO competition module and recently added a few new factors. Those are:
- CF: Citation Flow
- TF: Trust Flow
Those are options that I’m leaving enabled on my recommended filter, and there’s a good reason behind it.
Citation flow, as per Market Samurai’s words “measures a web page’s importance based on backlinks and page rank juice“. This new measurement was released by Majestic SEO and it’s an equivalent of Google’s Page Rank, with the difference that it gets updated EVERY single day.
Let’s have a deep look at the example before:
PR stands for Page Rank, whereas CF stands for Citation Flow. However, Citation Flow gives you a result over an scale of 100 instead of going from 0 to 10.
This gives you a better understanding of how good is your page ranked against another with the same Page Rank and forecast the results for the following Google’s pR updates.
In the first 2 results we can see that actually happening.
- Result number one shows a PR of 2 with a CF of 24. That means a little bit more work and that page will probably get a PR of 3.
- On the other hand, let’s have a look at the second result. It’s got a PR of 5, but a CF of 39. Guess who’s falling to PR 4 in the next update?
Now, here’s another question for you. Do you think all the pages with the same PR have the same weight in Google results?
Of course they don’t. There are PR 2 pages that rank better than other PR 2 pages. But how can you look at that? Let’s have a second look to the chart:
Look results number 4 and 5. They both have a PR of 3. however, one has a Citation Flow of 27 and the other one has a CF of 24. And you can already see which one is ranking higher.
PR isn’t everything. Authority helps.
From the example before, you can already see that a page with PR 2 can beat a page with PR 5. No questions there. However, PR isn’t the only way to know how good a page is. As I’ve mentioned before, Market Samurai introduced a new factor called Trust Flow (TF).
Trust Flow helps you measure a web’s authority…
Wait, PR and CF already measure authority, isn’t it true?
Well, yes. They somehow measure the authority of your pages by checking the number and quality of backlinks. But Trust Flow actually measures the authority of those incoming links. Here’s a simple example to understand it:
Imagine you’re looking to buy a new computer and you need to read some reviews to make a decision. You open google and look for reviews and you get 5 results.
From this results, you’re getting 3 reviews from a PR 0 websites, 1 review from a PR 3 website, and another review also from a PR 3 website.
You discard the PR 0 results because they look like cheap websites without trust and followers and then you need to decide between the PR 3 websites.
However, one of the PR 3 websites is a recognized media in the world with excellent reviews and many people talking about them. The second, not so much.
Which one would you read?
The point here, is that some websites have a good PR but they’re not authority sites. I can think of a bunch of websites with high PR created by getting a lot of backlinks and proper SEO that probably don’t deserve its rank.
On the other hand, I can think of a hand of websites that don’t even care about SEO, but they have a branding and people trust them.
They both have the same PR, but one is better and has created an authority. That’s what Trust Flow (TF) measures.
In other words, better TF = more probabilities to rank higher even with the same PR or CF.
The new CF and TF options on the Market Samurai SEO competition allow you to:
- See the Page Rank and Trust Rank of a page in real time, with daily updates
- Forecast and see when a page is going to increase or drop its Page Rank number
- Determine if a page is going to rank higher or not because of the number of backlinks and authority
- Select which page has a better rank even if they seem to have the same PR (example, two pages with PR 4 but one with a CF of 40 and another with a CF of 44) by creating a 0-100 scale compared to the 0-10 scale.
Last but not less important, don’t forget that hard work is important to achieve better rankings. Don’t commit these 8 horrible mistakes, and don’t get lost and obsessed with CF updates. Start working instead!