Hey everyone. I’ve just added a new category to my blog named “Affiliate Marketing“. I’ve talked about what affiliate marketing is and why it’s my favorite source to make money online.
While I’ve been doing a lot of stuff ranking websites and building Facebook Fan Pages in the past, I think it’s the right time to add a new category and explain how I make money from almost any website or traffic source I can find, and the quick answer is: Affiliate and CPA marketing.
2 Weeks ago I published a guide to make money with Google Adsense and viral posts on Social Media sites like Facebook. The process is really straight forward and there’s no magic formula behind it. However, it takes some budget to get started, creativity and a lot of patience to get started.
But there’s nothing new there. The process to build a website/blog and monetize it with CPC/CPM Ads like many of us have done before is the same. The only thing that changes is that we’re getting massive traffic from Facebook instead of getting organic traffic from search engines.
What is CPA Marketing?
CPA means Cost Per Action, and it’s the basis of any affiliate Marketing program out there. Where Adsense or many other programs pay you for ad impressions or clicks, CPA Marketing pays you per action. Because of this, it’s also called performance based marketing.
There are some key pros and cons if you compare it to traditional CPM/CPC methods.
Pros
- The offers pay more. Sometimes a lot more.
- You can get quick payments (weekly or every 15 days) if you earn a good chunk of money. Daily payments are available too.
- If you have targeted traffic, you can earn a lot more from affiliates that with Adsense or other alternatives.
- You can buy paid traffic for instant profits instead of waiting for Google to rank your website
Types of CPA offers:
- CPS: Cost per Sale (Amazon Affiliate or Teespring)
- CPL: Cost per lead (can be single or double opt-in)
- CPI: Cost per install (a mobile app, a tool bar, a game or anything else)
- etc.
Cons
- Since it’s performance based, if you receive 1 thousand visits but nobody does an action, you earn $0
- There are a lot of offers and networks to test. You need to find the best networks.
- You need to create your campaigns and split test the whole time
- You probably need a tracker and redirect scripts
- You need a budget to get started
Of course, you can do a mix of both, and promote CPA campaigns with organic traffic to make profits with massive ROI, but I’ll cover that in a future article next week.
Today, we’re focusing on selling T Shirts with Facebook Fan Pages and/or Facebook Ads.
There are 2 ways of doing this. The slow/steady and easy way, and the fast but not so easy way.
- The steady but good way to do this is by setting up a new Fan Page and grow it by buying Facebook Ads for likes.
- The fast but more difficult way is trough Facebook Ads for Website clicks and conversions.
I’ve done both, and I’ve made both work well. I’ve made more money with Facebook Ads for clicks and conversions, but also spent more money. So it’s up to you if you want to build a large audience, engage with them and make sales, or if you just want to sell them cold straight in their Newsfeed. If you want to learn more about this you can check my CPA Marketing blog.
Let’s focus on likes first.
$350 with Facebook Fan Pages
The trick here is to build a big Fan Page on a niche you like, or a niche you think many people will love. For example, I built a few pages based on some TV characters I love from some very famous TV series in the USA.
I grew them to 2-5k likes to start and then I created a T shirt design and published it on Teespring.
Creating a campaign on Teespring is quite easy. Just sign up and create your account here: Teespring
Now click on the “launch a campaign” button at the top of your dashboard and a simple T shirt model will appear. Add some text or load up an image (PNG or JPEG files are fine) as you desire for your audience.
Teespring will show how much the base price is. It should be something between $9 and $15, depending on your design. Try not to use too many colors and difficult figures to print, so your shirt is less expensive and you can make more money per shirt sold.
I’d price it anything between $19.99-$24.99 depending on the T shirt and the audience.
Finally, select your colors and other T shirts available if you want (e.g. a Hoodie can be a good idea) and launch your campaign. Teespring will give you a URL so you can promote it with Facebook.
How would you promote it?
I guess that’s the question everyone is going to ask. Here are some examples I’ve done in the past. This was done with a Fan Page with 9,000 likes or more, if I remember correctly.
As you can see, I just grabbed the link and let Facebook generate the preview image on this one. I got 67 likes and 11 shares, and reached around 1,400 people. I sold 2-3 shirts from that post alone (around $20 revenue).
Make sure you try different angles and colors. 2 days after that, I tried the same T Shirt in green. Here are my results:
As you can see, this time I got 167 likes and 35 shares. I changed my text so that everyone knew the shirt was priced at $19, and they shouldn’t miss the chance to buy it. I made around 5-6 extra sales from that post alone, so around $30 more in revenue.
Of course, I posted the same shirt once or twice more during that week and made some extra sales, but make sure you still post some content and engage with your fans or they’ll think you’re just there to sell. I was posting 2-3 funny images from the TV series per day (schedule your posts with FPTraffic) and I posted a link to the shirt 2-3 times per week.
$500 per day with Facebook Ads
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Overall, I made around $350 and sold almost 40 units from posting shirts during 1 month in 3 Facebook Fan Pages. You can request your Teespring payment right after your campaign ends, which is really cool. They usually take 1-6 days to send your payment (paypal is my favorite method) depending on the day of the week.
Of course, the big problem most people seem to get when they start using Teespring is that you need to reach a 10 sales goal before the campaign is actually completed. For starters, selling 10 shirts might be difficult (update 2019: Teespring has reduced this goal to 3 so now it’s easier to get started!). Especially if your Fan Page has less than 5,000 fans. However there are many good alternatives out there like Sunfrog Shirts, which pays you per every shirt you sell no matter if it’s just 1 or 4 or anything below 10.
Some of their features are:
I tried Sunfrog at first, when I was first growing my Fan Pages and I had 2,000 fans or less and still got a few sales. Sunfrog allows you to sell other designs so you don’t need to create your own.
Here’s an updated list with the best print on demand websites to start selling custom clothing and more.
Overall, I feel like Teespring converts better than sunfrog, and the website has a better design, but it’s still a good choice for starters who can’t sell more than 10 T shirts.
I received a few payments like this back in January-March. Just keep in mind they pay on a NET 30 basis. So everything you earn this month will be in your account at the end of the next month, whereas Teespring pays right after your campaigns end:
$800 with Facebook Ads
There are a lot of people promoting T Shirts from Teespring right from Facebook Ads in the Newsfeed. In fact, there was a time a few months ago where 50% or more of my Ads where Teespring T Shirts calling out names, football teams, year of birth and similar. Nowadays those niches are banned from Facebook and they might shut down your ads account. However, there’s plenty of money to be made with Teespring if you’re creative. Some niches where selling shirts can work quite well are:
- Beauty niche
- Travel niche
- Lifestyle blogs niche
- Pets niche
- etc.
Pretty much any niche where you can create and resonate with passionated audiences.
I launched a few more campaigns and promoted them via Facebook Ads without having big Fan Pages and still made some great profit.
Not all of my campaigns were profitable, of course. I launched 15-20 campaigns between April and June, but only 3-4 of them were profitable. It was an interesting experiment anyways.
One of my campaigns was targeted to a field study (e.g. computer programmers or marine biologist) thanks to Facebook’s advanced targeting and I got an ROI of %110.
I spent over $300 on that campaign alone, but ended up making more than $620 back in just 5 days. That’s why many people love Facebook Ads. Because once you hit a jackpot, you can scale it super fast and end up selling a lot of shirts. Some guys earn more than $30,000 per month with Teespring alone and they don’t build Fan Pages for that.
They just sell the shirts plain cold right in your newsfeed, but thanks to Facebook’s targeting option, you can narrow your audience to something very specific and get them buy your product.
Overall, I made around $1,200 with Teespring in 2 months and a half. I’d love to launch more campaigns, but I’m focusing all my time on doing SEO, launching new websites, and learning Mobile traffic at this point. Also, to be honest, I’m not a really good designer and I’m sure many people have more original/cool ideas for T shirts than me. It’s basically an excuse, but at the same time it means you can probably do a lot better than me.
Building your list on steroids with Facebook
I’ll publish a separate case study on how I built a 700 subscribers list in 2 days with Facebook using a Teespring campaign and Convertkit and got some of that money back just 3 days later. That case study will probably be published this Friday or the next Wednesday. However, here’s how it works:
As you can see, I used a T Shirt design on Teespring to create a giveaway in one of my Fan Pages. Instead of asking them to buy the T Shirt from my link, I prepared a landing page so that they could win one shirt if they subscribed to my email list. I got 700 subscribers in just 2 days, and when the campaign tipped, I contacted a random winner so I could buy the shirt for him and send him to his address.
It’s a very interesting way to build a list in any niche, and the conversion rate was super high on my Landing page (more than 90% conversion rate).
Stay safe and let me know if you have questions below in the comments 🙂
Sebastian Garcia says
Hi!!!
Greetings from Central America!! I have been researching the POD business for like the past 4 months now, and I honestly have like a million questions cause I really want to this right. I’ll try to keep it short for you!:)
1. How much money do I need to start running some ads????
2. REALLY IMPORTANT TO ME RIGHT NOW. What type of ad should I start with if I just want to promote my facebook page so I get more fans (meaning I can then post some merch on that page)? What type of ad should I start with if I just want to put my ad on people’s newsfeed cause I targeted them (without a page)?
I know you are very busy so tks for taking the time to see all these comments! I am really appreciated.
Servando Silva says
Hello Sebastian. Nice to meet you.
You might be interested in one of my latest articles about POD as well. it’s right in the homepage.
As for your questions:
1. Each product requires usually between $5 to $20 USD for testing purposes, so I recommend having around $1,000 per month to run ads initially.
2. If you want to grow ads you should buy page like ads, but I don’t recommend doing this anymore. I think it’s better to focus on conversions and pay for sales ads straight to your offers.
Jason says
From the above example, for a fanpage with 9000 likes/followers, to make a post and get 1400-2000 organic reach, it’s very good. Nowadays, I do not get such high % organic reach. Just this morning 1 march, my organic reach is even lower by at least 4-6 times. For example for a fanpage with 300k likes, video post used to have 20-40K organic reach, from this morning it’s just down to 500-2000+ organic reach. Same for posts with link url (leading outside of FB). Pure photo posts still doing okay but organic reach is also generally lower.
Servando Silva says
Yeah, organic reach is definitely down and every year it becomes worse, at least for external links.
It’s getting harder and harder to work with FB unless you go with paid ads all the way.
jason says
So to make a fb fanpage post with a teespring link nowadays would have very few reach right?
Is there a way around this? are we able to list the t-shirts in the shop section of the fanpage and let our fans purchase within facebook?
Mauri says
I am from central America, every time I read things related to selling via Internet, I notice no one talks about income taxes one should pay according to profits made, so, ¿why don´t you explain us how that works?
Thanks Servando
Servando Silva says
Because you need to talk to your accountant for that stuff. This is a marketing blog 🙂
Also, the laws change a lot from country to country, so talking about it wouldn’t make sense unless my viewers were from the same place mostly.
As a rule of thumb, when you want to learn about taxes you should always hire an accountant!
Noble says
Hello Silva, if I should publish a design on teespring and promote it, maybe people wanna buy it, will I been the one to send the shirt to the buyers or teespring will send the shirt?
Servando Silva says
Teespring prints and ships all the products directly without you having to interact with any of them.
Your main concern should be marketing and sales. Not fulfilment and production 🙂
keltoid says
Hi, just found your site and thanks for the info. I recently was let go from my company and am looking for ideas. I am a trained and experienced artist, so I’m hoping to make some money. My question is this: I had an online t-shirt company that was quite successful before FB existed – and I still have some inventory (so it wouldn’t be Teespring or anything at this point) – do you suggest I try and sell them via Facebook, make a page and just put them out there? Any help you can give me is greatly appreciated and thank you for your time in helping the rest of us out here!
PS: I also plan on making new designs and may try Teespring in the near future.
Servando Silva says
Hi Keltoid.
Maybe even before trying to sell them on FB with ads, you could test selling them in the FB marketplace or other free services like ebay/amazon or whatever is available in your country.
If you can’t sell them that way tetsing ads could be a secondary alternative but would probably reduce your profit a lot.
Marcus Engstrom says
Hi, great article! In my niche I have a Facebook page associated to my store. Do you suggest that I make a separate FB group to promote the niche or invest the time in the FB page?
Servando Silva says
If you can find time to have content and promote it to the group it could be a viable option. If it’s store focused only I’d rather work on your fan page.
Vahram Aghabalyan says
Hi. Thanks for article. Many things changed still you wrote it. Facebook pages organic traffic is not actual anymore. And in my opinion, the only way for beginner to have stabile daily sales is to pay for Facebook posts.
I just started to try selling T-shirts , and in a week I sold just one )
I have one main questions.
What is the minimum Facebook ad budget at which you can hope to sell something at least ?
Now I am running 1 ~ 2 day long promotions with 5$ ~ 10$ daily budget without any success (for US users only).
Thanks!
Servando Silva says
Hello.
The budget should be around 2-3x your profit. So for example if you make $10 per each T shirt sale you can start with $20-30 per day for testing.
Consider focusing your ads on conversions and you can now track every step of the sales process with Teespring like Checkouts, sales or add to carts.
Tapan says
How can i collect email adress of intrested people for selling tshirts…..pls ans
Servando Silva says
You can use a service like convertkit and build a landing page to get emails.
Mike pius says
Great post. I plan to sell t shirts through tsprings very soon. I believe an email list would be the easiest and cheapest way to make alot more selling shirts than using face ads. That is if one already has an email list just send them t shirts related to your niche and they will surely be interestes. Just a tip.
Andrew says
Hi, Servando. I tried some teespring campaigns doing by myself to earn on Facebook, but zero profit. I have 1mln fans on Facebook.
May we be partners?
So you will create a design for teespring goods which my fans WANTS to buy and I will generate a traffic from my Pages? Profit 50/50.
Servando Silva says
How many campaigns did you try?
I’m not looking for partners, sorry.
Silai says
Hey Andrew we can become Partners! I have Amazon Merch Account and Cool Designs ready to publish! Email me!
Sam says
Andrew I’ve got something for you, email me please
MoonGraph says
Hi, I want to say thank you first
My As is how to use a Facebook ads of T shirts without getting my Facebook account blocked ?
Is it by shorting the direct links of the products or by something else !?
Servando Silva says
Why would they block your account? If you’re playing it by the rules they won’t block your t shirt ads.
Ash says
I got blocked as well 🙁
Better look for another advertising platform
Shawky says
WOW! good work you did there, the last thing you did was super amazing because you will have a lot of emails for interested people who will probably buy your shirts in the future, it’s really important to do this step to grow your online business FREE traffic for life and you don’t have to pay for ads again.
Eruu says
Hey, I run a Facebook page about Art and anime related stuff after a month and a week I am now at 11k followers with a very well engaged audience, I make about 1.5k followers a week is this a great growth rate? And when do you think is a great moment to start selling a product?
Eruu says
The growth is made without paying any advertisement*
Servando Silva says
It’s a good growth rate for the size. Keep working on it 🙂
I think above 10k fans is good to start testing the waters and selling or sending traffic.
Eruu says
I have so much to ask you hahaha, what do you mean by sending traffic?
Servando Silva says
Sending traffic from your fan page to a website related to your niche.
Ahmed Bagua says
Ques1 : How do ideas come to put a logo or writing in a shirt?
Ques2 : How to spy on successful campaigns ?
Ques3 : Can i copy and paste the same successful campaigns for short time and quick profit?
Landon says
This is great. We have a business page that we’ve slowly built over a year and a half. I’ve tested the waters with a few teaser posts with my hats. Lots of feedback and people messaging me for info on them. We have a very loyal following in agriculture and seem to be growing steadily at 50-100 a week now. We are trying to brand our logo and business better and its working. We’ve created 3 t shirt designs that we are ready to launch. Do you feel that Teespring would be better at this or the traditional custominc, stock our own inventory and ship out ourselves? We plan on doing our hats as well for now and may expand from there. We have plenty of ad money and are willing to inventory if necessary. Thanks
Servando Silva says
Teespring has a good conversion rate and it’s great for testing the waters.
After that, if you have a proven audience and products that sell, move over to shopify and sell your own custom apparel and you’ll make more money.
voxpop says
Hello,
Superb post for SEO ecommerce website information.
voxpop.com my website please suggest me.
Servando Silva says
Suggest what? do you have any question in particular?
Raj says
Hi,
Nice post, just want an quick suggestion.
I have an website in birthday quotes niche(1k organic visitors) and having facebook page with 33K fans.
Which type of tshirt design ideas you would you recommend to share with my FB fans/website?
Servando Silva says
Well, unfortunately the ideas about birthdays are bad for Facebook because affiliates took advantage from it a few years ago.
Try checking what’s available in teespring or other platforms and mimic it.
John says
Thanks for the great article. I’m growing a Facebook page now and my niche seems to have been a good choice. I’m currently 2.5 weeks in with 4.5k likes and growing by about 400 likes per day. I should reach 5k tomorrow and 10k within 2 weeks, possibly considerably sooner with the exponential growth pattern I’ve been seeing. My posts generally range from 100 to 1k reactions and 10 to 100 comments.
When would be an appropriate time to start selling shirts with my stats?
If shirts do well within the page, should I try also selling them through FB’s advertising?
Are there any general tips you can give me with the information I’ve provided?
Thanks for your time.
Servando Silva says
Hello John.
That’s great. You’re getting a good quantity of fans. Is this in the USA?
I like promoting things after reaching 10,000 fans or more (t shirts, sending traffic to website, etc). Since you’re going to reach that in a matter of 10 days I’d say be patient and keep engaging with people for now.
Yes, if shirts sell (even if it’s just a couple) organically you should definitely try FB Ads. That’s how you’re going to scale and reach your audience to sell more 🙂
John says
Around 65% of those following my page are from the US. Most of the rest is a mix of the UK and Australia. They’re also almost entirely women in their 20s and 30s.
I’ll take your advice and wait. I think I knew it’s what I should be doing but I needed to hear it. Thanks for taking the time to reply and thanks for all the advice.
Servando Silva says
Great. Those countries have great quality so it’s just a matter of time to see your first sales 🙂
Julian says
Great article Servando! Things on facebook have changed. unless your paying for advertising good luck trying to get traffic.
Servando Silva says
Yeah, it’s true.
While you can still get some decent organic traffic from Facebook, you need a super engaged audience for that and the easiest way to build that audience is by buying likes or boosting posts.
As for external traffic, it’s pretty much a pay to play game now with Facebook.
Sim93 says
Hi, great article!
I have a fb page with more than 50k likes, close to 60k. The subject is US politics. On average each post makes between 2 and 10k reach. I am wondering will Teespring work for me? I was thinking of selling t-shirts and mugs on the page. My concerns are that my fans are 45-70 years old and also I am afraid of a fb ban.
Also I have a 30k Instagram acc in the pet niche. Perhaps its better to try teespring with IG?
Thanks in advance!
Servando Silva says
You should try both.
Why would they ban you? As long as you keep it safe and read the rules there shouldn’t be a problem.
Mary Rodgers says
Its very interesting article, thanks we liked it.
Eddie says
Hey!
I really appreciate the information you have laid out for us here! This is very helpful and I am confident I can incorporate this into my own campaign. I recently made a t-shirt design for a tv show that has come back more recently and I wanted to promote it to my fan page. I am currently only around 1,250 followers on FB. Would you say its too early to promote the new design?
if you want to see the design, its here:
Thanks for your awesome info and feedback!
Servando Silva says
Hello Eddie.
I deleted your Teespring link so you don’t reveal your campaign to other people.
Yes, it’s too early to promote. Wait until you have around 10,000 followers or more. At the very least you want 5,000 followers but 10,000 would be a lot better for sure.
Eddie says
Thank you so much for the feedback!!
Mensah says
Hi Servando. As regards your campaigns, what targeted country was very successful for you?
Servando Silva says
USA was my main target. I have heard a lot of people having success in Europe and Canada. Some even in latin America or Asia but not with Teespring (they use Shopify like explained in my latest articles).
Adam says
Hello Servando,
I see these pages ALOT and always wonder… isn’t all of this illegal?
There are tons of “fan pages” selling merchandise of TV shows and characters without actually contacting the trademark owners..
How do you get away with it?
Regards
Servando Silva says
It’s illegal if you do it illegal. you can’t use trademarked things, logos, etc. but you can still keep it legal using your own creatives without breaking any rights and sell a ton of stuff.
Dror says
Hi There,
Thanks for a great article which really summarizes what are the options of one who starts a T-Shirt Campaign (Aren’t we all like this 🙂
I was wandering , in addition of using Payed Ads , Isn’t there any Free Facebook pages , pinterests Walls , Instagram fans with lots of members/followers that one can publish his TS campaign at , free of charge ? those pages will follow the “Huge Numbers” rule – Lots of impressions , low CTR and Free of charge conversions ?
Servando Silva says
Hello.
Nothing is free.
If you have big pages, instagram accounts or pinterests accounts, you must have got them somehow, either by buying them, or growing the over time (time = money).
You can pay for shoutouts in big pages and test your shirts, as I don’t think the owners will do it for free.
The CTR rule doesn’t apply in that case since you’re just using Facebook organic reach instead of paying for ads using the Facebook algorithm.
Benjamin says
any advice for audience targeting when doing facebook ads? im just kind of typing related words hoping to get results in turn. any way to hone in and fine tooth comb it?
Servando Silva says
You can analyze your competitors and audience with the audience insights tool to gather more information and get more ideas of who you can target and how. Here’s a quick article about it.
Joe says
HI what wRong with my ad. Lots of likes lots of shares no conversions. First boosted for likes then ppe. .20 per engagement. My landing page is teespring. Its a great shirt. I just dont get it.
https://teespring.com/irish-pint#pid=2&cid=566&sid=front
Servando Silva says
There are a lot of variables to be honest. Some things I would try are:
1. Try running on website conversions instead of PPE.
2. Try other audiences and interests.
3. If you’ve spent enough money to get a few hundred of visits to your shirt, try remarketing with the FB pixel.
4. If nothing works, move on. Don’t get stuck in your first shirt. Most designs don’t work no matter how great you think they are. If you spend several dozens and get nos ales just move into your next idea and test several designs.
Joey says
Im very new to this and i dont even know what the fb pixel is all about. I feel a bit stupid when it comes to this. IM not wanting to be the annoying guy posting but it seems they make that difficult to transition into this “fb pixel”. Am i overlooking something or is this Process easier than i think it is.
Servando Silva says
Hello. Don’t feel bad.
The pixel is setup very easy with Teespring actually, and you can check out my Facebook articles to learn what the pixel does and how it can help you to track conversions and increase your revenue.
Mohamed says
You really made a goood t-shirt bro !! keep going i hope you got some solution for your problem with FACEBOOK ADS
Sarah says
Hi there. after reading all of the teespring advice online i was under the impression that I was supposed to create a Facebook account under a different name a and then a page from that account and run teespring campaigns from there. But because I linked my credit card for the ad payments, Facebook disabled my account and is asking for my government ID obviously I am flagged for this so is there a way to get arounD it? Do i just create a page under my real personal Facebook account? I dIdnt want my real name linked because I do business on Facebook with clients. I cant afford to have my Other accounts disableD 🙁 please tell me What i should do now? RePly and be honest that its not my real Name and Why im doing it? Im sure this is not the first time this has happened in this situation but there’s no way to pay for ads without using my credit card so what do we do lol. Help! Thank You 🙂
Servando Silva says
Of course you had to create it with your personal account. Nobody will know it’s yours so it’s completely risk free anyways if you’re doing it the right way.
Use your business manager to create the account.
Bryan says
I have a Facebook page with 2.3 million people on it. Average post reaches around 75k to 125k sometimes i get posts that reach up to 1 to 5 million. Also have two more pages at 200k They average around 2k to 10k reach per post. Im thinking about doing this teespring thing but have a few questions… How many sales per month should i expect if i posted 2 times a day on each of my pages with good shirts and would this effect my pages in any way in negative standpoint?
Servando Silva says
It won’t affect them as long as the shirts are relevant and you don’t SPAM them too much.
It’s difficult to say because the reach on each page is different and the design of your t shirt could make or break it, however I’ve seen guys with those number of fans making a few hundred sales per week, which means around 1,500 USD per week or so.
It will depend on your design and niche of your fan pages. The one that has 2 million people with a nice shirt could easily sell a few thousands.
Bryan says
When you say spam basically don’t post too much links with TEESPRING is what your saying so it doesn’t come off as spam. Twice a day fine? And all my pages are about relationships so i would make sure the shirts were relevant to the pages. Like couple shirts and relationship sayings..
Servando Silva says
Yes, let’s say you post 6 posts per day. If 2 of them are funny posts or images, maybe 1 article and a video, and 2 links to your shirts that should be fine. You have to find your perfect spot for your audience but as long as it doesn’t look very spammy.
Vinny says
Have u tried it ? If so what were your results ?
brian says
email or skype contact?
Servando Silva says
Sorry but I don’t give private coaching services or similar and I don’t take projects or partnerships either. That’s why I don’t give away my contacts so easily.
George says
Hello servando! thanks for your usefull information that you provide for us and your time! im currently trying this t-shirt thing. i launched alot of design from teechip and used the click to website ad option but quickly realised that its very expensive and non effective so after i lost about 40 bucks for almost no views i stopped. now im launching post promotions on t-shirts and i have more success for less money from a page with no likes or followers. i do just post promotions from a random page. i have a t-shirt that got like almost 300 views from 900 fb impressions in 2 days but not a single sale..is this a good indicator ? i was thinking that at 300 views i would sell at least 2-3. my budget is around 5 bucks a day and i launch 4-5 different t-shirts in different topics at a time. so for the moment just for that t-shirt i spent around 10 dollars, i have 300 views of the shirt from the site statistics but no sale. facebook generated like 900 impressions, so 1/3 of the people that saw the ad clicked on it. at what time should i stop and give up from that design so i wont waste any more money? Thanks in advance? what was you daily budge for a design?
Servando Silva says
Hello George.
The ads are expensive when your targeting is that good or your ads have mediocre performance (CTR and engagement). If you want profitable ads, you need to work with several niches and test a lot of designs until you find the one that performs.
Spending $40 is decent for 1 design, but you’ll have to spend a few thousands to make this business work.
300 views and 900 impressions is very low in my opinion. But how was the engagement?
As for the initial budget, it depend sin your cost but most marketers start with $20-30 per day as you need to spend at least 2-3x the cost of the shirt to analyze data and see if it’s going to work.
If you spend that amount for 2-3 days and get no sales cut it and move into a new design. Even better, launch 5-10 designs per day and find your winners since day 1 and just cut the ones that aren’t getting sales or have super bad engagement.
George says
Thanks for the good advices and the info you are providing! I think the strategy that you are offering me at the end of your post is the one that i will incorporate. I already did that in fact but with no results whatsoever. On the t-shirt that got 300 visits from 900 impression i got like 35-40 likes and shares. but no sales so ive decided to cut it. Up until now i have spent around 70 bucks on 4-5 designs with no result. I will keep you posted if i succeed to sell anything 😀 Also do you consider its better to boost a post for engagement or to run ad and pay for the views? I get mixed results from the one and the other… Im observing that the majority of the sellers now launch an ad with link in the post and pay for views only not engagement…what do you think on that? Thanks!
Servando Silva says
No problem man. Glad to hear.
Rudy Mahardika says
Man, you are the best, this article really helpful and all of your ideas really good. Now, i know why you got many subscribers. someday i believe you can make 10000 sales! I pray for you! 😀
Thank You!
Servando Silva says
Thank you 🙂
lina says
hi
hOW MAKE a succesefell ads facebook
Servando Silva says
By testing a lot until you find your winners. Remember always having clear call to actions, interesting ads and very appealing banners.
Sherman Hackett says
Hey Servando,
***long detailed comment alert***
Brand new to this but determined. I feel like I have a decent grasp of how to make it all work focusing strictly on a teespring/facebook brotherhood. So I’M A GRAPHIC DESIGNER AND I HAVE A FEW SHIRTS LINED UP. just created a fb fan page and i have a few saved designs on teespring ready to launch. I’ve done some research on managing fb ads and seen some of your comment replies regarding that…
I guess my main question is, what do you recommend my next steps be so that i’ll stay afloat and potentially do very well?
–my guess is master running ads and keep the designs fresh and original… amirite?
2) I have lots of designs, how are people most likely going to see that they exist; fan page, teespring or both?
**issue** –the only way for them to even view the designs on teespring is if it’s a launched campaign, right? ADVERSELY, if i only have all other designs on facebook exclusively then: 1) I can’t actually sell them unless they’re on teespring and 2) chances are they’ll click the link to teespring and completely skip over the fan page…
however, If I have multiple teespring campaigns launched merely for people to view my other artwork/give them a wider selection, the chances of my surpassing 3 shirts goes down for each design since most options are just variations of one main design… On the flip side, I’m cutting myself short if for example I only offer a red long sleeve when some people may have bought it if it was a green short sleeve… Hopefully i accurately articulated my DILEMMA.
(I could literally pull my hair out over this, lol. please help)
3) Also, is it possible to sell upwards of 1,000 shirts in one 7-day teespring Campaign period? What would facebook traffic on a campaign look like for a person doing this kind of volume and profiting 12k per week?
4) Is it smart to launch several designs at once or should I start out with just one for practice and experience?
Thank you,
-Sherman
Servando Silva says
Hello.
My best recommendation here is to keep testing many ads and many interest with different designs.
You might test 20 different designs and maybe only just 1 will work, but that’s enough if you can scale it and make a ton of money.
If you have a lot of designs related on a niche and you want to have control over the traffic to show them more options and maybe make them buy 2-3 items from 1 sale, I’d recommend you to use Shopify and integrate the Teespring API so you can show everything there.
3. Yes, it’s possibe but most of the campaigns that sell more than 1,000 shirts just email the support on teespring so they can extend the lifetime of the campaign and keep selling before it ends. You can extend it several times if you email their support.
4. Yes, launch several designs but if it’s your first time then just launch one just so you know the process and then you can launch many when you feel comfortable. Don’t expect your first campaign to be profitable though.
Sherman says
You’re a beast man, thanks so much. Very useful information and invaluable guidance. Sorry for the random caps in my initial comment lol — doesn’t show lower case When drafting a comment. Great Info much appreciated and I’ll come back after I succeed to tell you all about it.
Warm regards,
-Sherman
Vinny says
Have you had any luck with ur shirts ?
Rosalyn O. says
Helo Sevando,
I want to start off by saying thanks for sharing this information. I was curious if you have any experience with TeeChip. I have read that TeeChips pays more than Teespring, but Teechip has bad customer service and the sizes are way off. I would appreciate your answer very much, thanks!
Servando Silva says
Hello Rosalyn.
Yes, Teechip is well known for that but many people work with them too. Other options are GearBubble and Viralstyle.
All of them have its pros and cons.
Rosalyn O. says
Thanks for your quick answer Servando! Have a lovely week :))
Hakim says
Hello Silva,
Thank you so much for your post which I find very useful, I do have a QUOTATION regarding facebook,can i promote on facebook but doesn’t want that my FRieNDS on facebook account know that it is me who is selling.
thanks
Servando Silva says
Actually you won’t promote it under your name because that’s not possible. You need to create a fan page and promote it under that name, so nobody will know unless you tell them.
Hakim says
Thank you for your quick response, what do you suggest as a start for the number of units to sell , can i start just with 5 or 10?
Ishan dewan says
HI Servando,
Very informative info. A couple of day back i started Promoting CPA offers from OGAds and its really good. I guess you might have used it also. DO share some case study or Tip n tricks about ogads.
Servando Silva says
I don’t work with OGAds but I know them.
Rick says
I want ask, any tools for scrape audience competitors ads?
I want scrape audience interest, gender, age, etc.
Any free tool recommended?
Any Facebook UID scraper still working?
Thank you ^^
Servando Silva says
No. Most of them stopped working a few years ago, but even so, with the facebook audience insights and lookalike audiences you can target similar things and without breaking their policies.
Mr. Han says
hi servando !!
i’m going to selling tees with Teespring and want to promote on Facebook, my design using team mystic logo of pokemon Go, is my account going to be banned by Facebook?
and do i need fans page to promote my post? also Teespring have “Teespring Creative” that contain Teespring’s people, am i allowed using them to support my promote?
or can i send to you my design to see if it’s allowed or not on facebook ads?
Servando Silva says
I don’t know if Facebook will ban you, but it could be if you’re breaking some trademarks.
The ones who might actually ban your campaign are the teespring guys as they do everything nowadays to avoid being sued.
You can ask the teespring support and they’ll give you an answer if they think it could work or not. i think they have in-house designers too.
Shawn says
I have started a Fan page of a football team and have about 3k likes. I want to design t shirts through tee spring and others. I looked into doing this a year ago and bought a program to teach about it. I want to avoid copy right enfringent. I see t shirts with team name and even logos of the team on Facebook adds one was teefuny.com. Do the people selling the t shirts have there the right to use the team logos? Have they purchased the rights to do this? Also is there an up to date course or ebook you would recommend to help?
Servando Silva says
Sports are quite complicated with Teespring now so I’m not running anything related.
I don’t know about any new courses but Donald Wilson has always interesting things to cover there.
Adnan says
Thanks for the article. Can you please guide a newbie like me that whether I create a Fb page only for selling T-shirts or to a niche sharing other posts and put a few posts about the shirt in middle? If it’s specific for Tees, how to target Ads for people interested in Tees only? Let’s say “Programmers” niche, how do I find out whether they need Tees and not while creating Ads?
Thanks
Servando Silva says
Everybody needs T shirts. What you need to find is people passionated about something (their hobbies, theirjob, their schools, their professions, etc.) and sales will come.
sugandh rehman says
if some one buy my designed t-shirt then who will deliver that T-shirt me or teespring??
Servando Silva says
Teespring sends everything to the customer.
Sugandh Rehman says
Teespring work in Pakistan?
Servando Silva says
They ship worldwide, but it will certainly be a slow shipping to Pakistan if available.
Sugandh Rehman says
Thanks a lot for your help.
Mike says
Hey I have an ad I’m running it has over 60 clicks, 40 likes, 5 loves, and 3 shares yet I have no sales. WTF? Can I hire you to promote my shirt?
Servando Silva says
Those numbers are good for a start, but they’re not even close to making decisions yet.
No, you can’t hire me for that. Sorry.
Irkham says
Hi Servando,
Do we need a tracking tool for split testing ads? I just read some people said split testing is a must, but i’m a newbie still know nothing about paid traffic. I want to start selling teespring t-shirt since some my ebay account got banned.
Thank you 🙂
Servando Silva says
I split tested everything with Facebook ads and reports. But there are some tools like Qwaya that help you do a lot more stuff with Facebook Ads including split testing I guess.
Ali Khan says
Hi,
Can i sell tee spring shirts outside of USA, means to say when i create an ad on facebook which countries should i target. Thanks
Servando Silva says
You can sell anywhere, but teespring shipping isn’t good outside of USA and Canada. There are other alternatives for Europe or other continents.
itachi says
I couldn’t find the article you were talking about “get subscribers list in 2 days” if you have wrote it please send me the link
Reaz says
Got hundred dollar on my pocket and thinking about to start Teespering. 🙂 As I’m not a good graphics designer. Should I hire someone or I can buy design from Fiverr or other source?
Servando Silva says
You can start with someone from Fiverr, but let me be honest and tell you that a hundred dollars isn’t going to take you very far in this business nowadays.
You’ll need a lot more money to analyze and launch campaigns.
Temitayo says
Hi.
what budget do you advise starting with now?
Also whats the max to spend on a shirt without a sale before shutting it down. Thanks
Servando Silva says
$20-30 per day is still working good to test any shirt.
If no sales, then shut it down and try either another design or different targeting.
If you get 1-2 sales then keep spending and optimize. If you get 3 or more sales you’re on positive ROI and it will be time to scale up.
Shan says
Hello, I have 3 questions.
1. What is your average budget per day on your shirts? What I do right now is $5/day budget on one interest group on Facebook and I target about 5 – 7 interests so thats about $25 – $35 budget on each shirt. Then I just scale the interest thats getting me conversions. Would you recommend this or just target one or two interest groups?
2. How do you know if you have a winner or loser? After what amount spent would you decide whether to kill the campaign or to scale it?
3. How do you do your research to find t-shirt ideas? Do you take quotes that have sold well in the past and just change them or keep them the same?
Servando Silva says
Hello Shan.
Usually what I do is:
1. $20 Budget per shirt as the profit per shit is normally around $10 and $5 is not even half to take decisions. If after $20 I haven’t sold any shirts then I stop it or try other interests. If there’s 1 sale then I keep it running. If there are 2 sales or more then it’s already profitable and I scale it.
2. Pretty much what I said for number 1.
3. I like to spy competitors using spy tools, checking best sellers in Amazon, Ali Express, Cafepress, gearbubble, etc. to brainstorm new ideas and hot markets.
Shan says
Thanks for the reply. Can I please know what spy tools you use?
Servando Silva says
Spy tools change all the time.
Overall I like going for FB spy tools now rather than just teespring spy tools. Teeview was one of the best but I think it’s forgotten lately.
For FB, I used socialadninja (not recommended anymore), adblade, etc.
Shan says
Right now I’m using social sleuth spy on ads. But this doesn’t show much details about the ad such who they are targeting like Male or female, age groups, countries, etc. Do you know any tools that would show more detail?
John says
Hey Servando!
Great article. I’m going to do the sweepstake tomorrow, I just got into the tee shirt game. My FB page has 126,000 in an active niche. I’m seeing 1.5-3.5% sales conversions when people come to sunfrog. Posts to popular groups seem to do really well and great engagement on my page posts. I’m starting to become more familiar with FB ads, but something has me stumped. My tee shirt campaigns (post boosts) seem to start great the first week, but when I try to scale them up, they seem to collapse. Boosts seem to work better than ads, but maybe that’s just because I’m not targeting ads right. I am going pretty broad, 4-7 million. Do boosted posts only last a certain time before people see them as “old news” or am I missing something?
Thanks!
John
josh says
Great article Servando. Thanks.
FB gives you a few alternatives for where they will place your ads.
Which do you check on and which do you chack off?
Mobile news feed.
Desktop Right Column.
Audience network.
Instagram/
Servando Silva says
Newsfeed, both mobile and desktop.
Right Column Ads don’t work very well and the other too are outside of Facebook and haven’t tested them.
marius says
Facebook is OK with teespring campaigns AS long as you’re not calling out names or ages.
Can you please translate this for english beginners ?
I really dont get the meaning of call out names or ages.
THX
Marius
Servando Silva says
Here is an example so you can understand it better:
No shirts with: “Born in 1990” or “25 years of being awesome” because that’s calling ages.
Also no shirts with “It’s a Johnas thing” or “I’m a Karen, you wouldn’t understand it” because you’re calling names.
Wohoo says
Manz people think it’s easy, they are like I’ll make design, put money on facebook ads and i’ll make bunch of money. DREAM ON!
1st you need to do research it takes time
2. you need to make design if you’re not good enough better to hire graphic designer I pay about 100€(100$ – 500$ for t-shirt design) but he’s a professional not some cheap Indian quality.
3. Facebook advertising and targeting is not easy there’s allot of trial and error, I spent 1500$ and with 0$ income.
4. There’s more than 99% that you’ll fail in first 50 campaigns!
Servando Silva says
You’re right.
But once you make it, you hit it hard! 🙂
Nothing in this life is easy though. Thanks for your comment.
Nitin Mohan says
Hi Servando Silva, your campaigns performed good but i’m having some confusion when i created my campaign couple of days ago on teespring i created a design and selected to options one is hoodie and other tshirt, at that time teespring showing my profit around 150$-200$ and showed $10-$12 profit on each sale..as the campaign is still going on as there is 7 days still left..i got 3 sales till now and teespring showing $5 profit on each sale..i don’t know what’s this blunder!! i’m totally confused!
Servando Silva says
When you create a campaign teespring tells you an average profit per sale based on a fixed number you choose. The less you sell, the lower your profit is.
Nitin says
Hi servando bro, you mean if i reach my desired number of sales thats 20 . according to the current rate of profit on each sale is $5 so for 20 sales it would be $100 ……or it may be more???
Servando Silva says
More or less.
Every extra sell you make, the profit per T Shirt increases.
For example, if you sell 5, your profit is $5 per shirt, which means your profit is $25.
If you sell 10, your profit is $6 per shirt, and so your total profit is $60.
If you sell 30, your profit is $7 per shirt, and your total profit is $210.
And so on…
Keep in mind I invented these numbers just as an example. You can check that every time you create a campaign by changing your expected numbers to see the profit.
So the more you sell, the more profit you get because for Teespring it’s cheaper to make production in bulk than just a few t shirts for 1 design. Pretty much the same principle as in every product/company.
Nitin says
from some sources i got to know something..in my campaign i provided total 10 colours for hoodie is it because of that. Someone said to me that if i use more than 3 colors then teespring lowers the rate of profit..do you think its because of this thing..
Servando Silva says
You can see all that in your dashboard when you create a campaign.
yes, colors used to affect but I’m not sure about it now. It all counts on your profit so create a new campaign without launching it and play with all the factors to see how the profit margins change to solve all of your questions.
Jessica says
I’m terrible at Facebook ads! I had all my campaigns fail. 🙁
Servando Silva says
How many campaigns did you test so far? It’s normal to fail a few dozen campaigns before finding success. Don’t give up!
Jessica says
I’ve tried three campaigns. I’m trying to read more about marketing with Facebook ads before trying another. It’s hard not to be discouraged, though.
Servando Silva says
Don’t feel bad even if you fail 30 campaigns. You’re going to master it at some point if you keep testing and being persistent. 3 campaigns is nothing, honestly.
moka says
Awesome case study . thank you very much for sharing it with us . I hope to make that much money from FACEBOOK one day.
Regards
atorts says
Hi,
We are trying to launch a campaign on teespring using facebook ads to market the design. we have a very limited budget. do you have any suggestion on the best time to launch our campaign? we don’t want it to run for 24/7.
thanks,
art
Servando Silva says
Facebook distributes the budget according to the hours of the day, so I don’t care about the time of launch. I like doing it in the morning or after midnight.
Zak Sutter says
Hey Servando,
Awesome article. I would love to introduce you to ThreadMeUp and have you give us a try on your next launch 🙂
Dave Griffith says
Hi Enjoyed article- selling shirts w/ Teespring -thanks for tips! Have a good day!
sutha says
hi my name is sutha and i’m from malaysia . can i do this from my country . tq
Servando Silva says
You can do it from your country, but don’t try to sell there with Teespring. Either sell to other countries like USA, or find a local vendor for Malaysia in case you want to advertise there.
Gary says
Hey, would you ever want to chat on Skype about Teespring and/or Facebook ads?
Servando Silva says
I am in a lot of groups and masterminds where I chat about it. Although I try not to open them while I’m working cause it can be very distracting. Do you have a question in particular?
Erick Navarro says
Hola Sernando! Tengo una pregunta. Teespring hace envíos a too el mundo? Excelente post!
Holly Plyler says
todo el mundo puede usar teespring.
pero solamente puede vender los T-Shirts que habia hecho en los ustados unidos y Canada.
Por que, no puede comprar los T-shirts si no esta viviendo en los Ustados Unidos o Canada.
Servando Silva says
Si se puede He vendido playeras en otros países aunque Teespring convierte mejor en USA y Canada. Hay algunas alternativas para otros países.
Moses says
Nice post. there are many other tshirt fulfillment sites like teelaunch and so forth.
Just google “teespring vs” and Google will show the alternatives or browse warrior forum etc.
The benefit with teelaunch is that you don’t need a campaign to tip (sell 10) and you can even get paid on just 1 shirt sold.
I’ve taken about 3 courses by guys that do 7-figures with tshirt/facebook and they provide a lot of ninja strategies for getting ideas. The great thing about it is you can outsource all the graphic designing relatively cheap and just focus on creating the ads (or even outsource that too).
Good post once again.
Servando Silva says
Hi Moses. That’s correct.
Sunfrog is an option but there are big alternatives out there like teechip and GearBubble.
Teespring decreased their limit to 3 shirts per campaign BTW.
P.S. Did you take FB Ads Cracked or any of the variations of that course?
Best Regards.
James Jean-Pierre says
Great post, i’m reading around to see if tsprings is something I want to try.
nick says
Great Article!
Really enjoyed reading it!
Out of curiosity did you ever publish this case study you mentioned below
“Building your list on steroids with Facebook
I’ll publish a separate case study on how I built a 700 subscribers list in 2 days with Facebook using a Teespring campaign and Aweber and got some of that money back just 3 days later. That case study will probably be published this Friday or the next Wednesday. However, here’s how it works:”
Servando Silva says
I think I didn’t. I was very busy and then I decided to publish other articles instead.
Might work on it for this month, but I can’t really promise anything.
kapadokya otelleri says
Thanks for all,it helped me alone.i will back everyday.
Tariq says
Hey Servando! There’s a nice Spanish speaking woman at my job who works hard but is barely getting by. I would like direct her to a couple of sites where she can learn to earn extra income such as through Teespring. {If she learns the business and technology, I can help her come up with shirt ideas}. Do you know of any Spanish language How-to-Teespring sites that write about it as clear and informative as you? Any help would be appreciated.
Servando Silva says
Hello Tariq.
Unluckily, most people writing about Teespring and similar alternatives are doing it in English. The main reason is the market and shipping won’t allow to advertise easily in Spanish speaking countries.
I don’t know of any Spanish speaking site with guides about this, sorry.
Yashar says
It is pretty interesting. Just a quick one, is there any alternative for Teespring website?
Servando Silva says
Yeah, there are several alternatives depending on the countries you want to promote.
florence says
Hi thank you for the useful articles!
Can I ask which one is better: let facebook determine the cost per click or we set our own per click budget?
and how much is the best budget per day?
Thanks a lot!
Servando Silva says
Hello Florence.
I recommend you let FB do it by Optimized CPM (optimized per actions wanted) instead.Try starting with $5 or less and then scale up.
Hassan says
hi .
i was ask a question up there. waiting for you answer. 🙂
Servando Silva says
Didn’t see it before 🙂
Just replied!
Andrew says
Hello, Servando Silva!
You said you got 700 subscriber in just 2 days with that giveaway T-shirt. I was just wondering how many of those 700 people did you manage to turn into buyers?
Thanks,
Andrew
Servando Silva says
Hello Andrew.
I sent 2 emails with the same T Shirt to that list and got like 13-15 sold. After that I promoted other things from Amazon.
Andrew Rush says
That’s great. So there is a chance to turn freebie seekers in to buyers…
Will try it 😉
Thanks,
Andrew
hatti says
I think that’s the rule in IM like when you give a free but valuable report in a particular niche to get the lead and then follow up with emails
Hassan says
Hi Servando Silva
i read your post so inspirations. i am also in this business from last two month i know about it mostly everything .but still my campaign not getting any sell . approx i was launch 20 plus campaign with different niches with creative designing
i don’t know maybe i target wrong audience . but when i am launch my new campaign always i try my best and with good hope. i always try it in new page with zero likes as you can said up there . so now i just want to know if first i build fan page so that page must be related with unique specific niche or not ? which of them working more?
and 2nd thing is that in the page we must need to target USA UK country peoples ?
i am confused about it . Thank you .
Servando Silva says
Hello Hassan. Sometimes you just need to keep launching campaigns.
I know people who had launched 40-80 campaigns in a month and none of them tipped. Then next month they launched more, one tipped and they got thousands of dollars more.
As for the strategy. Both work. If you build a Fan Page you’ll take more time, but your fans are more likely to buy without paying for boosted posts. You can always try both strategies and see which one works better for you.
As for the countries, if you’re selling from Teespring I’d target USA and Canada only. Otherwise the shipping costs are high and most people won’t buy. There are other teespring alternatives for Europe if you need that.
Hassan says
Thank you . 🙂 i try both strategy
Tron says
What if I’m a screen printing business and I want to start an ad from my business, what is the best way to set that up and can I use facebook ads to promote?
Servando Silva says
Hello Tron.
I’d do the same strategy, but since you’re the screen printing business, you’ve got to handle clients directly.
One think I’d do is try to approach to marketers who are already promoting things to offer your services at lower prices or with some extra benefits compared to teespring/fabrily.
Andrew says
I’m curious on the part you mentioned with ads in the news feed and someone making $30,000 and didn’t have a fan page. I though you needed to have a page in order to do news feed ads?
Servando Silva says
Hello Andrew.
What I meant, is that they setup Newsfeed ads but they don’t focus on building a Fan Page. They just sell cold directly with Ads.
First method = Pay for ads to get likes and then promote to your fans organically when you’ve got a big audience.
Second method = Pay for ads to get clicks and conversion without caring about how many fans you have or you build an active fan base at all.
Or you can mix both methods for increased results nowadays.
KQ says
Can you enlighten me on how to market yourself in facebook?
do you pluck the keywords from google key planner itself?
Servando Silva says
Have you seen Ads in your Facebook newsfeed?
FB is not a search engine, so instead of bidding by keywords, you bid based on people age, interests, genders, pages liked and so on. Their targeting is really good to get started with paid traffic.
Hammad says
Servando Silva is right! Facebook advertising is the cheapest and excellent way to get most targeted audience and ultimately more ROI.
ampleom says
Are there any free or cheap alternatives to sell tshirts. Facebook ads are very expansive.
Servando Silva says
FB Ads is one of the best, but I’ve seen people using Adwords too. IMO, nothing beats Facebook Ads for selling T Shirts. You just gotta know the process and test a lot of niches to get profitable.
Prom says
Great case study mate! The final twist –creating a landing for getting subscriptions– is amazing. Wishing to have free time for trying this strategy for myself!
mohamed saleh says
hello Servando Silva ,
it’s the first time to see you blog .. really this is great blog ..
i have made a facebook campaign promoting a t-shirt for women in USA , i have designed the facebook banner with fivver and i have created a new facebook page in the same niche (new page have only 1 like) .. then started the campaign .. and this is the results:
facebook likes: 3
facebook clicks to website: 1 click
reach: 591
total cost: $10
and i have zero conversion ..
i don’t know why ..??
can u recommend an e-book so i can learn how to get click to website as cheap as you ?
thanks
Servando Silva says
What’s your banner CTR overall? Maybe your audience wasn’t good enough.
Also, $10 is not enough to make a test. I’d spend between $10 to $30 for each t shirt before deciding if it works or not. That, considering you’re making around $9-12 per shirt, which is an average commission rate.
Wesley says
Nice article mate! For me it’s very hard to make money from FB ads with Teespring. The shirts are good but nobody seems to be interested. Can we do a little chat on Skype about it?
Servando Silva says
Sometimes that happen. If nobody is interested, then maybe the shirts aren’t t hat good, or your audience is not correct. Are you advertising out of USA?
Nathan says
Very cool, Servando!
You can use Google ads to selling T-shirt.
Servando Silva says
Yes. Adwords and 7 search work too.
TWD1 says
I stumbled upon your website months ago and I have been looking for it ever since and I finally found it! Great!
I’m also looking into teespring now. I know I’m a little late to the party but I have some good ideas that I did not see anyone really doing.
My question: do buyers get a confirmation number with their purchase? Is it something I can check in my records in teespring?
Thanks in advance!
Servando Silva says
Hello.
Yes. Every customer gets a confirmation order when they buy. I don’t think you can check the confirmation number in your TS statistics, but if you email your rep you should have an answer for that.
Why do you want that info?
TWD1 says
I want to do a giveaway and I’m trying to figure out the logistics. I think the easiest way to go is Rafflecopter!
Servando Silva says
Yeah. Although you can use FPTraffic too!
Servando Silva says
Hello Chinedu.
I’m using Easy Social Share. You can fine it in codecanyon.
I’m glad you’re seeing an improvement 🙂
Regards.
Tom Buckley says
Loved the post Silva! I think this is one of the best posts on FB PPC I have come across. Look forward to your next post on list building especially – I’m currently running an ad for a t-shirt giveaway straight to the News feed using PPE, but I’m wondering whether CTW would perform better and more importantly if building a Fan page first would be more efficient…
Servando Silva says
Thanks Tom!
The list building post is coming out tomorrow!
Nowadays building a Fan Page is not a big advantage. PPE and CTW always work different. So it’s wroth giving a try and split test. You’ll get mixed results EVERY SINGLE TIME.
Tom Buckley says
Yeh split testing is something I need to do a lot more of, always hesistant to do because it can cost more money but in the end you make it back by having optimised it!
Awesome, look forward to the next post!
Servando Silva says
Thanks. Looks like it might take a few extra days but I’m sure I’ll have something for next week!
Tricia says
Hi, just wondering if you would mind telling roughly how much it costs you to grow a fanpage to 2-5k likes using FB ads? I have read your other article about a niche Page and Site but I assume that was an exception – what’s the average spend?
I’m developing a page now and averaging £0.03 (approx $0.05) per like – does that sound high/low or typical in your exerience?
Thanks very much!
Servando Silva says
Hello Tricia. Depends on the Audience, the country and your Ads.
I’d say a like can go as low as 1 cent or less, but most people get 2-5 cents (again, depends on the country).
So yes, that sounds like a typical campaign. The key is to improve your banners all the time to get a higher CTR and lower prices per like.
Camilo says
Hola Servando, gran estudio de caso, gracias por compartir!, tengo una pregunta y tal vez tu me ayudes. Leí un estudio de caso similar a este en otro blog en inglés y me entró la curiosidad y ganas de hacer una campaña de estas de TeesSpring pero me gustaría apuntar al público latinoamericano, ¿Ves viable hacerlo en este mercado, será que si compran? ¿Esta empresa TeesSpring realiza envíos hacia países de latinoamerica?. Realmente me parece una muy buena forma de ganar algo de dinero extra cada mes . Aún no tengo páginas de fans por lo cual tendría que promover anuncios directamente hacia las páginas de inicio de los usuarios de facebook, pero ya tengo algunas ideas en mente de posibles nichos para crecer fans y venderles camisetas en un futuro, pero mi duda sigue siendo esa, ¿Será que si terminan comprando nuestros queridos amigos latinos? Saludos hermano, gracias por todo!
Servando Silva says
Hola Camilo.
Muchos han probado Teespring para Europa, Asia y America latina, peor no funciona igual (hay alternativas, para europa por ejemplo).
El tema es que el envío es tardado y sale bastante caro (si compras 1 sola playera no vale la pena ya que el envío es casi igual de caro que la playera). La otra es que teespring se paga con paypal o con tarjeta de crédito, y el mercado latino muchas veces no tiene ninguna de las 2.
Yo creo que en todo caso, el más probable sería México, por estar cerca de USA (el envío es menos tardado, aunque aun es caro), pero no estaría seguro.
Saludos!
Robin says
Hey Servando.. Thanks for sharing your ideas on CPA and Tee-spring. I am also working on Tee-spring. These ideas helps me a lot..
Servando Silva says
Hi Robin.
How have you been doing lately? Are you using Facebook Ads or Fan pages?
Robin says
Hey Servando. I am using FB ads. Response from FB ads is good.
Raweewan says
Hi Servando
It’s really fun reading your case study. I’ll try it when I have more time. I’m too busy with niche site stuffs.
Servando Silva says
Hello Raweewan!
Glad you liked it. Focus on one thing at a time 🙂
madhusudan says
Hi Servando Silva,
Your blog is quite interesting..making money via facebook ..is good. I have adopted this method for one of my blog..i would say as per my experience that you should be able to have enough money to throw in the belly of fb before making money …i know many websites that are doing great and making almost 4 times every month than what they are investing but …it is so costly now to get fans ..you know on an average i get 2 likes per dollar.
Servando Silva says
Hello.
Yeah, you need money to make this work.
I usually get between 20 to 100 fans per dollar. Which country or niches are you targeting that are so expensive?
madhusudan says
I am targeting US visitors. As adsense CPC is good in this country.
Anurag says
Hi Servando,
Loved it!
What if we add Adsense to these sites too. So, if we won’t make a sale then we can get some clicks. I know you would have done it too. What were your results?
Hieu Nguyen says
Greate article, Servando!
I’m getting my feet wet with TeeSpring and Sunfrog for nearly 2 weeks. It’s so fun.
I didn’t think about the giveaway tip. It definitely creates much more like and share 😀
Servando Silva says
Hello Nguyen!
I boosted that specific post with Facebook Ads so that’s why it was shared that much. If you’re building a list, I think it’s worth it.
You can still get a good chunk of conversions without boosting a post, depending on the number of fans you have.
GH says
Thanks for sharing these tips Silva. I’m interested in the last part of your post- the Giveaway to generate subscribers. Could give detailed info on how to go about it?
Thanks in advance
Servando Silva says
Hello there! No problem.
As explained there, I’ll write a very detailed guide on how to generate subscribers between this Friday or the next week.
If you’re subscribed to my list, you’ll receive it soon 🙂
sandeep singh says
This is really interesting post, what are the chances if i creates campaign on facebook and it will be approve? Apart from T-shirts what other products can i advertise on facebook?
Reply me.
Servando Silva says
Hello Sandeep. You DON’T NEED to tell me to reply you. That’s exactly why comments are here.
Facebook is OK with Teespring campaigns as long as you’re not calling out names or ages. Almost anything else is fine.
You can advertising almost anything on Facebook, as long as you find your audience. But if you’re promoting CPA offers from affiliate networks, you will probably need a landing page in between instead of direct linking to the offer as it happens with Teespring.
Regards.
sandeep singh says
I got it thank you for helpful info.