For those who don’t know, Shopify has been the choice of thousands of people selling online these days and it has become the most popular eCommerce platform. Why is Shopify so Popular? Because it is very easy and fast to use, it offers all the great tools you’ll need to sell online, you have complete freedom and control of your customer’s information and it offers great design on their store templates. Check it out for yourself for FREE.
As mentioned in our last article where we talk about Shopify Empires – The process behind $100,000+ per month e-Commerce Stores, there are thousands of entrepreneurs and brands using Shopify as their e-commerce platform to make thousands of sales.
I dedicate this guide to the beginners that are seeking an easy to use, fast to install, and affordable eCommerce platform to sell products. I’ll show you several benefits using Shopify to create a professional online store working in a short time (you can actually make it in a few hours, it depends on the customization and the number of products).
Here I’ll dig deep to show you everything you’ll find inside the Shopify Dashboard and all the settings and functions.
First of all…
What is Shopify?
Shopify is a customizable online platform designed to sell products, physical or digital. Shopify offers very useful tools that help individuals and brands to offer their customers a great buying experience.
Shopify specializes in buying experience providing you the best tools to offer a friendly and professional way to run a store even if you don’t have a technical profile. Sign Up for FREE and take a look at this great features by yourself.
Who is Shopify for?
- Individuals without a technical profile who want a professional selling platform ready to use with all the tools integrated and working together. This way you can focus on driving more traffic to your store and attending your clients instead of trying to do something you don’t master.
- Those who have their own traffic sources like their own website or social network profiles.
- Individuals and Brands who are willing to pay for ads.
IMPORTANT NOTE: For those who don’t know, Shopify doesn’t provide traffic to your store, you must drive organic or paid traffic to your store in order to make sales.
Domain Freedom. You can land your Shopify store in your own existing domain or you can use the Shopify sub domain like “https://yourstorename.myshopify.com“.
Easy to Manage. Every setting and function is very easy to use. You don’t need to know anything about codes to set up your online store and start selling. The dashboard has a very intuitive design.
Design & Customization. The level of customization on Shopify is high, you can actually use the free or premium themes available as they come or even customize it to make it look as you want easily and fast.
These templates are conscientiously designed to show only the essential with a clean design, all of them are mobile responsive.
Shopify has built-in mobile e-commerce shopping cart features so your customers can buy directly from their mobile phones.
Great Buying Experience. It will be super easy and fast for your customers to buy. The buying experience is key to make sales and get customers coming back. The following graphic shows the reasons why people leave the shopping cart without paying.
Almost all the reasons are caused by easy to fix mistakes like “Website navigation too complicated”. Shopify has all this solved. For customers, Shopify feels friendly, fast and secure in every step. It makes you look very professional and the best part is that your customers never see the Shopify logo, all they see is your own branding.
Customers Database. With Shopify you have full control of your customers. When you make a sale, you get all the information you need from your customer: Name, Address, Mail, Phone Number, Notes, Location, etc.
This way you can easily contact them and it also helps you to build your customer email list in order to promote your store again. It’s 7x more expensive to get a new customer than to retain an existing one.
Apps. These are very useful add-ons to your store. The is a huge amount of different apps that you can actually add to your store for free or you can also buy premium apps. There is a constant app development and the best Shopify Apps are constantly updated.
Great Support and Continuous Improvement. People like and trust Shopify because it continuously improves. Also, if you have some trouble you can contact them 24/7 in three different ways: by email, by a live chat or by phone call.
They have experts attending people from the simple to the advanced stuff. I like to contact them using the live chat because that way I can send them links and we usually find a solution faster.
Social Media Integration. Your Shopify store can be integrated into your Fanpage allowing your fans to see and buy all of your products from Facebook.
Shopify Plans & Pricing
Shopify allows you to start building your store during a free 14-day trial before paying, but during this period you cannot sell because your store will we blocked (shown as “coming soon”)unless you pick a plan. Here you can register for your Free Trial!
Shopify Competitors Comparison
I know you came to this point because you are looking for the best eCommerce platform for your future online store, but it’s worth saying that there isn’t a perfect choice because all alternatives have their pros and cons.
It is true that when you are starting an online store, at first you think you need something and you end needing something else. It’s part of the path you have to follow to learn which are the best tools for your business. That’s why is hard to choose the correct eCommerce platform at the beginning.
We strongly recommend to make a list of your goals and priorities and if you don’t find information about a specific tool you need, you better ask the sales team of each of your alternatives to know which is the best choice according to your needs.
Something great about Shopify is that you can register for FREE to take a look inside the useful features and the easy of use that we have been mentioning.
Anyway, we wanted to make a deep comparison of the features and tools of similar eCommerce platforms that compete directly against with Shopify which are BigCommerce and Volusion. There are other alternatives too that can be a good alternative to your business, it is matter of being aware of your budget and your business goals in order to choose a good option for you.
The following table is a comparison of 3 major eCommerce platforms and its pricing, features, highlights, pros and cons. At a glance, all the features are listed by platform and by plan for you to analyze it and make a smarter choice according to your budget.
As you can see, both BigComerce and Shopify offer similar features and have similar pricing. While BigCommerce avoids charging transaction fees and the “Pro” plan is cheaper compared to the Advanced Shopify Plan, Shopify offers a huge selection of free high-quality apps and themes. This is a huge advantage about the popularity of Shopify, which has continuous development in apps, themes and add-ons. That’s why it is easy to find online communities of Shopify store owners sharing information and helping each other.
Something a Shopify store owner can tell you is the ease of use of the platform, which management and editing are fast and very intuitive even in the design. Shopify also offers several free and premium themes designed with great user experience design, which is a plus over the BigCommerce and Volusion limited theme collection.
On the other hand, Volusion seems to offer similar features with cheaper prices. While Shopify and BigCommerce have almost the same features, Volusion is limited in the number of products, bandwidth, SSL Certificate and apps. Volusion lacks some features many would consider a must overall compared to Shopify and BigCommerce. Choosing Volusion seems cheaper until you add some cost you might not be considering which could end being similar to the others investment with better features. Take time to sum up all the services you need to have your store running and then choose the right platform for you.
It’s your turn!
Now that you know why Shopify is a great platform to create your store you may want to Start Right Away and Sign Up! We are creating a series of guides to teach you how to create your online store in one day or less. If you are not yet convinced on making your own online store you may feel excited after checking our article Shopify Empires – The process behind $100,000+ per month e-Commerce Stores.
When you are done setting up your store there’s still more work to do to make your store a selling machine. Take advantage of your old visitors and make a Facebook audience with them and learn how to convince your visitors to become your subscribers to get free traffic and boost your sales, we are going to teach you how to launch your first ad campaign on Facebook.
Finally, don’t miss our upcoming article series where we will teach you how to take advantage of your old visitors and customers in order to scale your business and boost your sales to learn the best practices to boost your sales on Shopify.