How many times have you heard about twitter being one very powerful marketing engine?
If you’re a blogger, then probably you’ve heard about that hundreds of times.
But how do you actually increase your number of followers, and even more important, the engagement you achieve with them? Considering there are a lot of automated applications out there to achieve this, or you can just go to Fiverr and buy 20K followers for $5, I hope you realize than quantity is not the only important thing, but also quality.
And quality on Twitter or any other Social Media is just the engagement you get with your readers. You want quality readers, you want readers that read (doh!), comment, or even do guest posting (Stream SEO accepts guest posts and pays for them) and buy the things you recommend. You want readers that in the end, might be able to contribute to your blogs and help it grow while they grow their own.
But first of all, let me tell you that I usually don’t like automated processes for this. Whenever I notice anyone posting links or SPAM on my twitter wall, I just unfollow them. But the key here is quite simple.
I only unfollow anyone if I do notice it’s being operated like a bot.
But I know many of my followers or the people I follow are using some kind of automated program, and unless they post a lot of SPAM or only do marketing I won’t notice it, and that is OK for me.
What does this mean?
Simple. They’re keeping the personal approach, and just getting some help with a Tool to make it more interesting to their readers. But we don’t need to go that far to gain twitter followers and increase the engagement at all. So, here are some tips I’ve been using for the last month, that actually helped me double my followers without paying or using any external tool/service.
5 Tips to Gain twitter followers (quality followers)
Tip 1: Use a personal Photo on your Profile
Would you follow someone that has his face at his Twitter profile? or would you follow someone that puts a banner, an animal, or something else?
Unless it’s a brand, like Nike, I recommend putting up yourself on your profile. Show your face and get your readers to know you.
If they feel like they know more about you, there’s a better chance to convince them to read your articles, believe in your reviews, and more. This one is quite simple, so select a photo where you look OK according to your niche, and upload it to your profile.
Tip 2: Tweet, tweet, and retweet!
So you’re not tweeting anything because you still have no posts on your blog?
Or you’re posting a tweet once a week because you can’t write more than that?
I’m not saying that you should tweet things like what you’re eating at that exact moment or how awful your boss is with you. But you should really tweet something that goes with your niche.
For example I’ve been tweeting lately some articles from other bloggers related to blogging, WordPress, marketing, and more. This has helped me a lot to keep my followers interested in my account, and actually, my followers are growing based on the number of tweets I do (simple math!).
This not only helps to increase your followers but in fact, I’ve made some friends lately, the comments have been increasing and some people even thank me if I re-tweet their articles, which means I’ve got a new friend and possible a powerful ally in the future. So, why not help and be helped?
This also applies to Instagram, so if you’re interested in learning about that, check out how we automate this process.
Tip 3: Write an appealing Bio
You’ve got 160 characters to write the most of you and be seen by the rest. Sometimes the first appearance is key to get a follower, so, why not include a bio about what can you do for them or what’s your niche?
In fact, since I changed my old Bio to a new one and also updated my twitter cover, I’m getting more followers every day, even when I don’t post anything for some reason.
I’m great for technology, gadgets and websites (blogging). Follow me and I’ll follow you back if we share interests.
Tip 4: Embed your tweets on your posts
This is something most people don’t know how to do, and to be honest, it’s quite simple.
Just select the tweet you want to add to your post, expand the options, and click on the embed button. This will allow you to generate an HTML – or PHP – Code which looks pretty cool, like this:
The Secret to Beat Google’s algorithm changes is… stream-seo.com/how-to-beat-go…
— Servando Silva (@Servando_Silva) October 2, 2012
Just Make sure to enter into HTML mode when you’re editing your article and you’re good to go.
Tip 5: Participate in an active Social Community
There are a lot of sites out there that allow you to Like/Re-tweet, +1 other people’s articles, and in exchange, they might do the same for you. I was new to this idea some months ago until I decided to try a few ones and see if it worked. Most of them are usually shady and I don’t trust them that much, but I’ve been using Just Retweet for a month now and it’s working quite good.
I spend 5 minutes a day to enter and search for interesting articles to share, like, and re-tweet. Keep in mind I only do so for articles that might interest my readers, and nothing else. In fact, I read them before anything, because I want to make sure the quality is up to my expectations. By doing this, I receive credits and so people can also do the same for me.
Until now, It’s worked great. I’ve gained a lot of twitter followers and many of my articles have been re-tweeted, liked, stumbled, or +1ed in the last month, exposing them to new visitors, increasing my traffic, back-links and even gained some friends in the same niche. Google loves this, so why not give it a try?
Conclusions – Give and receive (Be Sociable)
Yes, it’s that simple. You don’t need to pay for services or buy databases – most of which their users are bots or unreal people – to increase your followers and engagement. You only need to be active and help others to receive the same treatment. Remember, it’s all about quality and quantity together. You can get tons of followers, but if you don’t offer something special and make it easy, it won’t matter.
What do you prefer?
- Quantity over Quality?
- Quality over Quantity?
Explain it in your comments and don’t forget to share this to your readers!