Did you know there’s no official blogger’s day? Some people celebrate it on June 14th, others in August. It seems like some bloggers just decided to celebrate blogger’s day at a random time and others started following…
However, it’s always a good time to celebrate. And today I want to talk about a new ad format to help you monetize your traffic and increase your CTR/Revenue.
In 2020 Adsterra successfully invented and launched the Social Bar — ad format exclusive for the whole advertising market. Its main feature is full customization. This means that the creatives can take any form, depending on your wishes and objectives. Adsterra’s Social bar is an exclusive format and I haven’t seen it in any other network.
Social Bar allows you to create creatives in the form of chats, video teasers, messenger icons, interstitials, in-page pushes, notifications, and custom banners of any configuration.
Adsterra’s goal was to create a Google compliant, native, and ad blindness-resistant format, which wouldn’t be a replica of an already existing and widely popular In-page Push notification.
Here’s a quick video showing how it works and the different styles of ads it can display once implemented on your website:
Main benefits of Social Bar ad format
As you can see, Adsterra’s Social Bar has a ton of custom options to draw the attention of your website visitors and entice the click. Here are the main benefits:
- Includes several highly engaging ad types
- Has a high CTR, which allows publishers to get more profits from advertising
- Highly dynamic and customizable (Offers users interesting creatives instead of beat-up banners)
- Data forwarding (e.g. email)
- Dynamic iFrame for scalable creatives (Doesn’t take up site space)
Social Bar uses dynamic iFrames that don’t block web content. Simple iFrames blankly pop up while other page content remains non-clickable. Dynamic iFrame inside Adsterra creatives allows website users to click on ads, expand and collapse them while navigating the website and absorbing the content.
Nowadays, according to Adsterra, Social Bar has gained success: it exceeds other ad formats in CR by 20-30 times.
If you could not watch the video from above, here are a few examples of the styles this new ad format can take:
Example 1 – Gifts, sweepstakes and recommended apps
Example 2 – Games for mobile and desktop devices
Example 3 – Social Networking and dating Apps
Example 4 – Chats and user interaction
If you want to test Social Bar ads, sign up here to create your Adsterra account as a publisher. Those who register in Adsterra through my referral link in the next 15 days will get a 10 % bump to their first payout.
If you make $100 in your first month, you’ll earn an extra $10. If you make $1,000 in your first month, you’ll get an extra $100. Sounds good? Sign up here and check it out!
Additionally, Adsterra has pop-under ads with very good CPMs. Check out my whole review here to see all of the details if you’re interested. Talk to you in the next one!